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General Business and International Strategy

General Question

General Business and International Strategy

Extending from the Executive Summary, explain in more detail the following:

Strategic fit between the new product in the host country and Clorox’s strategic mission, vision, values, and strategic goals.

Mode of Entry:exporting, licensing, strategic alliance, joint venture, acquisition, existing or new wholly-owned subsidiary.

Industry analysis (anticipated industry and category growth, Porter’s 5 Forces, strategic groups)

The competition—local and global

Competitive strategy selected (i.e., which one of Porter’s generic strategies and why)

International strategy envisioned [multidomestic, global, or transnational (These are similar to P. Ghemawat’s concepts of adaptation, aggregation, and arbitrage.)]

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