Week 6 – Interactive Learning
Q1 Discuss David Ricardo’s theory of comparative advantage. Q2 6.2 Action Required: Chapter Name: Read Ch-8 “Global Marketing” from the text book- Dhruv Grewal and Michael Levy (2020) “Marketing” (8th Edition). McGraw-Hill Education, Digital Version: ISBN13: 978-1-260-71743-3. Case Study: Read the following Case studyFrom a small kiosk in a shopping mall established in 1997, Dr Cafe has become one of the leading coffee-shop chain in the Middle East with over 600 branches in the world. Dr Cafe success has built upon its popularity among young and trendy people and its unique approach of selecting the “best beans” in the world. Between 2008 and 2010, Dr Cafe has continued its aggressive expansion to Malaysia and Singapore with more branches in sight. In fact, in its plans for 2030, Dr Cafe has set its vision to expand globally and increase its network to over 30,000 branches! The marketing department has been assigned by Dr Cafe’s CEO to investigate and propose possible options for expansion into a completely new area; Europe. Being a student of marketing management, how you can help to the marketing manager in this regard with the following questions. 6.3 Test your Knowledge (Question): Discussion Question #1: For Dr Café, Which market entry strategy you would suggest most suitable to enter into the global market and why? Q3 6.2. Reading Required Chapte 6. Strategy Formation: Situation Analysis and Business Strategy Textbook: Wheelen, T. L., Hunger, D., Hoffman, A. N., & Bamford, C. E. (2014). Concepts in strategic management and business policy (14th ed.). Upper Saddle River, NJ: Prentice Hall. ISBN-13: 9780133126129 (print), 9780133126433 (e-text) Recommended Mintzberg, H. (1978). Patterns in Strategy Formulation. Management Science, 24(9), 934-948. http://www.jstor.org/stable/2630633 6.3. Test your knowledge (Max 100 words for every question) Question 1 What is the relevance of the resource-based view of the firm to strategic management in a global environment? Question 2 How can value-chain analysis help identify a company’s strengths and weaknesses? Q4 6.2 Action Required: Watch the short video in the following link: Introduction to Inductive and Deductive Reasoning: https://youtu.be/yAjkQ1YqLEE 6.3 Test your Knowledge (Question): Discuss the difference between Deductive and Inductive reasoning with example. Q5 6.2 Action Required: Watch the short video at the following link https://www.youtube.com/watch?v=iALiS4FBB6E 6.3 Test your Knowledge (Question): What do you understand by bullwhip effect? – Provide APA reference for each question. Answers must be provided richness and informative.
Collepals.com Plagiarism Free Papers
Are you looking for custom essay writing service or even dissertation writing services? Just request for our write my paper service, and we'll match you with the best essay writer in your subject! With an exceptional team of professional academic experts in a wide range of subjects, we can guarantee you an unrivaled quality of custom-written papers.
Get ZERO PLAGIARISM, HUMAN WRITTEN ESSAYS
Why Hire Collepals.com writers to do your paper?
Quality- We are experienced and have access to ample research materials.
We write plagiarism Free Content
Confidential- We never share or sell your personal information to third parties.
Support-Chat with us today! We are always waiting to answer all your questions.
