Week 6 – Interactive Learning

Q1 Discuss David Ricardo’s theory of comparative advantage. Q2 6.2 Action Required: Chapter Name: Read Ch-8 “Global Marketing” from the text book- Dhruv Grewal and Michael Levy (2020) “Marketing” (8th Edition). McGraw-Hill Education, Digital Version: ISBN13: 978-1-260-71743-3. Case Study: Read the following Case studyFrom a small kiosk in a shopping mall established in 1997, Dr Cafe has become one of the leading coffee-shop chain in the Middle East with over 600 branches in the world. Dr Cafe success has built upon its popularity among young and trendy people and its unique approach of selecting the “best beans” in the world. Between 2008 and 2010, Dr Cafe has continued its aggressive expansion to Malaysia and Singapore with more branches in sight. In fact, in its plans for 2030, Dr Cafe has set its vision to expand globally and increase its network to over 30,000 branches! The marketing department has been assigned by Dr Cafe’s CEO to investigate and propose possible options for expansion into a completely new area; Europe. Being a student of marketing management, how you can help to the marketing manager in this regard with the following questions. 6.3 Test your Knowledge (Question): Discussion Question #1: For Dr Café, Which market entry strategy you would suggest most suitable to enter into the global market and why? Q3 6.2. Reading Required Chapte 6. Strategy Formation: Situation Analysis and Business Strategy Textbook: Wheelen, T. L., Hunger, D., Hoffman, A. N., & Bamford, C. E. (2014). Concepts in strategic management and business policy (14th ed.). Upper Saddle River, NJ: Prentice Hall. ISBN-13: 9780133126129 (print), 9780133126433 (e-text) Recommended Mintzberg, H. (1978). Patterns in Strategy Formulation. Management Science, 24(9), 934-948. http://www.jstor.org/stable/2630633 6.3. Test your knowledge (Max 100 words for every question) Question 1 What is the relevance of the resource-based view of the firm to strategic management in a global environment? Question 2 How can value-chain analysis help identify a company’s strengths and weaknesses? Q4 6.2 Action Required: Watch the short video in the following link: Introduction to Inductive and Deductive Reasoning: https://youtu.be/yAjkQ1YqLEE 6.3 Test your Knowledge (Question): Discuss the difference between Deductive and Inductive reasoning with example. Q5 6.2 Action Required: Watch the short video at the following link https://www.youtube.com/watch?v=iALiS4FBB6E 6.3 Test your Knowledge (Question): What do you understand by bullwhip effect? – Provide APA reference for each question. Answers must be provided richness and informative.