Before management will approve exploring the idea for new opportunities
and funding, they have key performance indicators (KPIs) you will need to
address. Your goal for this assignment is to provide an outline that
strongly, yet carefully, presents an argument to move your concept
Using MarketLine, Yahoo Finance, and the company’s investor relations
webpage, continue your investigation of the company you selected in your
Module One blog post. Specifically, look at the company’s profile,
financials, and SWOT analysis.
Using speculative strategies, articulate your thoughts. Remember, success
may mean revenue to a for-profit business; however, to a non-profit, it may
mean a specific outcome, such as donor retention rate, social media
engagement, or email open rate.
Draft a project outline that presents a prospective timeline and targeted
customer segment of your project. The KPIs you need to consider and
address in your outline are: New product is Wellness Boosters Company
is Coca Cola
The intended customer: Describe the intended customer or
customer profile for the new product or service.
Opportunities in the market: Explain the opportunities in the
market based on your research.
The financial opportunity: Assess the financial opportunity that the
project presents for increasing cash flow and topline revenue.
o Can it be cash flow positive and profitable? For example,
Zappos donates a pair of shoes for every pair of shoes sold.
This leads to profit in the long run due to good CSR and
company image, but is not immediately profitable.
Your contribution will be evaluated based on the quality of the input.
What to Submit
Use the Module Two Assignment Template Word Document to submit
your project outline as a Word file. Sources should be cited according to
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