How you ensure there is enough stock on hand to perform services in the salon.
This subject required 4 task to be completed answered briefly and refenced / including power point and templated
Requirements: brife explanation
Your role responsibilities as Salon Manager of Le Bar a Beaute is to train all staff on how to reduce wastage of products to ensure profitability of the salon and to practise sustainability. The training covers a considerable amount of information so you have decided to create a powerpoint presentation that covers the key points of your training session.
Part 1 – Research and write your script
Research each of the topics listed below and write a script to train and inform your assistant salon managers.
How you ensure there is enough stock on hand to perform services in the salon.
What should staff do if stock is low or has run out? What can they do in the scope of their job role?
Ways all staff can ensure they use products responsibly and sustainably.
Explain how you will demonstrate how to measure out products for one treatment service.
Effects on staff and clients when products are not available.
Share a resource that will prompt staff to remember to practise sustainability (you may use the poster you have created in the unit Develop Workplace Policies and Procedures for Sustainability or create a new one if the unit has not been completed).
Part 2 – Create your presentation
Use the google slides template provided and add your information to each slide. Remember to make your text brief on the page.
Use bullets or short sentences, and try to keep each to one line. You want your audience to listen to you present your information, rather than read the screen.
Use graphics to help tell your story. Don’t overwhelm your audience by adding too many graphics to a slide, however.
To earn and maintain the respect of your audience, always check the spelling and grammar in your presentation.
You may add more slides as required but do not remove any slides.
Required slides:
Overview of training session – What will be covered.
What is expected of the viewers – How long the session is, can they take a break, complete the participation form at the end of the session.
How you ensure there is enough stock on hand to perform services in the salon.
What should staff do if stock is low or has run out?
Ways all staff can ensure they use products responsibly and sustainably.
Explain how you will demonstrate how to measure out products for one treatment service.
Effects on staff and clients when products are not available.
Share a resource that will prompt staff to remember to practise sustainability (you may use the poster you have created in the unit Develop Workplace Policies and Procedures for Sustainability or create a new one if the unit has not been completed).
Part 3 – Present your training
Delivery your training session to the salon team. Ensure each member of your team is participating in the presentation. Your presentation must go for a minimum of 15 minutes and maximum 30 minutes. You may need to practise several times to ensure your presentation has the appropriate pace and meets the time limitations.
At the end of the training session, record the names of all participants.
END OF ASSESSMENT
Le Bar A Beaute – Marketing Plan
Complete all sections with red text. Ensure you change the text to black before submission.
Business Profile and Objectives:
La Bar A Beaute aims to become the premier beauty salon in the area, offering luxurious and personalised beauty treatments in a serene environment. This marketing plan outlines our strategies to enhance brand visibility, attract a wider clientele, and increase sales in the upcoming year. Our objectives include strengthening customer loyalty, launching new products and services, and maximising our online presence.
Vision Statement:
“Our vision is to be the premier beauty salon in our community, known for providing exceptional services, creating a warm and welcoming atmosphere, and fostering a culture of beauty and wellness for all.”
Mission Statement:
Our mission is to provide a welcoming and comfortable atmosphere where our customers can escape the stress of daily life and enjoy a little pampering. We believe that everyone deserves to feel confident and beautiful, and we are committed to making that a reality for each and every one of our clients.
Products and Services Range and Product Mix:
La Bar A Beaute offers a range of beauty treatments, including:
List the additional products and services the salon is planning on introducing include price, description and time of service.
Market Analysis:
Industry Overview: The beauty and aesthetics industry is thriving, with a growing demand for premium beauty services and products. La Bar A Beaute’s reputation for excellence positions us as a leading choice for discerning clients seeking luxurious experiences.
Target Audience: Our primary target audience includes professionals aged 18-60 who appreciate premium beauty and skincare treatments. We also cater to individuals seeking aesthetic enhancements and self-care indulgence.
Customer Demographics:
Age Range:
18 – 25: Young adults and college students seeking various beauty treatments to target skin concerns
26 – 40: Professionals and working individuals looking for skincare treatments, anti-aging solutions, and relaxation.
41 – 60: Mature clients interested in specialised skincare services, holistic wellness treatments, and beauty enhancements.
Gender:
Primarily female clients, with a growing number of male clients seeking grooming and skincare services.
Income Level:
Varied income levels, including middle to upper-middle-income clients who are willing to invest in quality beauty treatments and products.
Occupation:
Diverse range of occupations, including office professionals, entrepreneurs, students, and homemakers.
Lifestyle:
Students: Seeking low cost treatments that target enhance natural beauty.
Busy Professionals: Seeking efficient treatments during lunch breaks or after work to maintain their appearance.
Beauty Enthusiasts: Clients interested in staying updated with the latest beauty trends and trying new treatments.
Wellness Enthusiasts: Seeking holistic beauty treatments that target both internal and external health and wellbeing.
Preferences:
Skincare Enthusiasts: Clients interested in in-depth skincare routines, anti-aging treatments, and personalised consultations.
Wellness and Relaxation Seekers: Clients looking for relaxing spa experiences, massages, and stress-relief treatments.
Location:
Primarily local residents within the salon’s vicinity, along with occasional tourists seeking beauty treatments during their visit.
Analysis of Client Groups and Target Group Selection:
Identifiy and list the four main client groups from the demographics presented above and explain the target group/s the salon will target in their marketing efforts.
Competitive Analysis: While facing competition from other high-end salons, our unique strengths lie in our skilled team, premium product partnerships, and personalised services.
SWOT Analysis:
Marketing Objectives:
Achieve a 10% growth in overall revenue within a year.
Add specific marketing objectives relevant to the introduction of the new services and products. Ensure these objectives are written following the SMART format – Specific, Measurable, Achievable, Relevant and Time Bound. Objectives should include what you want to achieve, how you will achieve it and when you expect to achieve it.
Include at least one objective for each new treatment and one objective for each new product.
Marketing Strategies:
List the types of marketing strategies you will focus on to achieve the marketing objectives based on the client groups identified.
Budget and Resource Allocation:
Digital marketing and advertising: 40%
Product and service development: 20%
Customer loyalty programs: 15%
Website and social media management: 15%
Collaborations and influencer partnerships: 10%
Action Plan:
Outline the implementation plan to achieve the objectives. Answer the following questions:
How long will the marketing campaign run for?
What specific marketing activities will be implemented?
Who will be responsible for the implementation of the marketing campaign?
Performance Metrics:
Outline what performance metrics you will use to measure the effectiveness of the marketing campaign.
Monitoring and Reporting:
Outline what strategies you will implement to monitor the effectiveness of the marketing campaign and how you plan to obtain customer feedback about the new treatments and products?
PART 1: The salon marketing team has shared the salons current marketing plan with you. You need to review and make recommendations of areas that need to be improved and updated based on the introduction of the three new treatments and products.
Download the Marketing Plan Template provided and complete the areas that require additional information and upload with this assessment.
PART 2: Based on the four target groups identified in the marketing plan determine the marketing mix for each of the new products and services:
Understanding the range of marketing strategies and promotional activities, along with their associated benefits and risks, is crucial for businesses to effectively engage their target audience, adapt to changing trends, and transform potential threats into new opportunities.
Provide an overview of at least three marketing strategies including traditional, new, and emerging promotional methods, detailing their purposes, benefits and challenges.
PART 3: Roles and Responsibilities
Who is responsible for the implementation of the marketing campaigns identified in the marketing plan?
Access the relevant job description from the Salon Intranet and outline five of the key roles and responsibilities of this employee:
PART 4: Develop and Implement Promotional Activities
PART 5: Monitor, Evaluate and Improve Marketing Activities
At the completion of the marketing campaign you access the salons sales data for the new products and treatments.
Based on the sales data you identify that one service under performed significantly compared to the other services. What was the lowest performing service?
You review the salon IMs and notice that you have received the following questions repeatedly from customers relating to the service:
The insights on the original marketing post for the Omnilux LED reveal that the majority of clients interacted and engaged with the Instagram post 50% more than the TikTok which showed limited interaction.
Based on the questions received and post insights you and the marketing manager discuss the need to develop a new post that addresses the common questions and improve engagement.
Analyse the demographics outlined in the insights across the salons platforms and compare to the target market of the salon and suggest how to improve customer reach.
Outline and justify which platform you will post on to improve the performance of this service based on the demographic it best aligns with.
PART 6: Market Changes and Opportunities
Competitors are a common threat in the world of business. It’s important to understand how to transform potential threats into new opportunities. Recently a new salon opened down the street from La Bar A Beaute and you notice a sudden decline in bookings.
Identify and explain a minimum of three strategies La Bar A Beaute can implement to combat this and improve/increase the salon booking rate?
END OF ASSESSMENT
Assessment Instruction: Salon Management Performance Evaluation
As the manager of La Bar A Beaute Salon the owner has asked you to help them introduce two new products and services to the salons treatment menu. The business conducted informal customer polls to determine the most requested treatments and have received the following results:
Based on the results you and the owner have outlined the new services and products below:
You must price the new services and products ensuring the pricing accounts for hourly expenses, treatment time and target profit margin.
You have been provided with information from the owner regarding the cost of delivering these proposed products and services and the target profit margin the business would like to achieve.
Q1. Based on the information above, how much will you price the new services and products?
Q2. The owners would like to see an increase in average client bills and therapist sales.
What are some strategies that you could implement to increase the total amount of products and services being sold and maximise total profit?
Q3. The owner has specified that they would like to see the average client bills increase to a minimum of $100 including the purchase of at least one product and one service.
How would you promote and cross/upsell the new services and products to achieve this?
Resource Allocation and Profitability
With the introduction of the new treatments and products to La Bar A Beaute you must allocate your resources to efficiently deliver the new services.
You currently have two employees available who are skilled and capable of delivering the new services:
Employee Profiles:
Emma Thompson: Emma is a full-time senior beauty therapist at La Bar A Beaute. She is 32 years old and has 10 years of experience in the industry. Emma is known for her expertise in advanced facials and skincare treatments and has a loyal client base. Emma works 38 hours per week across Monday – Saturday.
Olivia Lee: Olivia is a part-time junior therapist at the salon. She is 18 years old and completed her beauty therapy diploma within the last 12 months. Olivia is enthusiastic and eager to learn, focusing primarily on waxing, facials and lash and brow services. Olivia works 30 hours a week Tuesday – Saturday.
Your business operates for 8 hours each day. Both staff members must have breaks throughout the day.
Q4. Access the Hair and Beauty Award to determine each therapist’s hourly rate and what the minimum break requirements are.
Q5. Determine the optimal allocation of staff members to each treatment type to maximise client services while considering treatment times and available resources.
Therapist’s must allow 15 minutes between each service to reset rooms and consult with clients on retail products.
Olivia has 4 x Lash Tints and 3 x Omnilux Treatments booked
Emma has 2 x Lash Tints and 5 x Hydrafacial Treatments booked
Q6. Based on the allocation of resources and services performed above forecast the projected gross service profits for the day in the salon:
Q7. Based on the allocation of resources and services performed above forecast the potential gross products sales profits for the day in the salon:
Staff Sales Targets and Incentives
Q8. Based on the potential figures calculated for each employee above, determine and present staff retail product sales targets for Emma and Olivia over a one-month period. Develop a clear table showcasing these targets.
Q9. Monitor the sales data and performance of Emma and Olivia over a week. Use the sales reports to analyse the performance of Emma and Olivia. Calculate their achieved sales as a percentage of their targets.
Sales Report: Emma Thompson and Olivia Lee
Date Range: July 1st – July 7th, 2023
Identify areas where improvements can be made and suggest strategies to enhance their sales approach to reach the salon target of 80% retailing.
Q10. Create a staff incentive scheme for La Bar A Beaute that encourages increased sales of specific products and services. Ensure the scheme is aligned with the salon’s turnover and profit objectives.
Monthly Sales Performance Analysis
Q11. After the implementation of the incentive program and suggested strategies from feedback assess Emma and Olivia’s sales performance for the past month and give feedback where improvements have been made.
END OF ASSESSMENT
Your role as Salon Manager of Le Bar a Beaute is to develop a customer service policy for your staff to ensure consistency and client satisfaction. Use the template below to help you write your policy. There are useful resources in the learning material to help you along with example policy documents.
Customer Service Policy for Le Bar A Beaute
Complete all sections with red text. Ensure you change the text to black before submission.
Our Vision
Outline Le Bar a Beaute’s vision. It is published on their intranet.
What does this document outline?
Scope
This customer service policy applies to (who does this apply to?) and (through what channels? I.e. face to face, online etc)
Goals
What is your priority?
How will you try to meet your goals?
Why is customer service important to Le Bar a Beaute?
Our Services and Products
Find the welcome statement on Le Bar a Beaute’s intranet that outlines the team skills and the products they use.
Procedures
Tone – What tone should all employees use?
Response time – What is your standard length of time to respond to a client enquiry? What happens if a solution is not available immediately?
Active listening – What is active listening and why do your staff use this skill? This website may be useful https://www.mindtools.com/az4wxv7/active-listening
Resolve issues – How will staff resolve issues? What measures are in place to allow staff to try and resolve issues? What is the procedure if a staff member is not able to resolve a client issue?
Respect and dignity – How does the salon ensure all clients are treated with respect and dignity? How will staff conduct themselves even with difficult clients?
Privacy of information – What is the salon’s policy for protecting client information? How do you ensure information is kept private? Who has access to sensitive information? Is it stored digitally or are there physical copies of information?
Feedback – Does the salon encourage feedback? Why is feedback important to the salon? How is feedback gained? What is done with the feedback?
Conclusion:
At Le Bar a Beaute, our commitment to excellence encompasses both the art of sales and the science of providing quality beauty treatments. By adhering to these policies and procedures, we ensure that our clients receive exceptional service, achieve their desired results, and leave our salon feeling confident and satisfied. Our team is dedicated to upholding these values, and we welcome the opportunity to exceed your expectations with each visit.
The customer service policy is a valuable tool for your employees to understand the customer service standards expected for every interaction with customers. How can you communicate these standards to your employees? Explain at least two ways.
Your customer service policy outlines the salon’s commitment to gaining customer feedback. List and explain two ways you can gather feedback from your clients.
How can the information you gather from client feedback be used to benefit your salon? List and explain at least three ways.
How can salon employees assist each other to ensure customer service policies and standards are upheld? List and explain at least five methods.
Assigning a mentor to underperforming or new employees is an effective way to support the team and achieve success in the salon. What is a mentor and explain how using mentorship in the salon can help underperforming employees to improve their knowledge and skills.
Part of being able to perform your job to the best of your ability is to have the correct tools and equipment at hand and for them to be working correctly and safely. Your salon team have identified issues with being able to access the microdermabrasion diamond tips easily and often they are not put through the autoclave daily so that sufficient tips are not available to perform treatments on clients.
To rectify the situation you have decided to create a workflow system for team members to follow to ensure this situation does not happen in future. Write your system document below ensuring you cover the following points:
How the tips should be cleaned according to manufacturer instructions
Storage requirements for microdermabrasion diamond tips to ensure they are accessible to all team members
Daily tasks with allocated persons to ensure tasks are completed
Weekly/Monthly machine maintenance instructions according to manufacturer instructions.
You will be conducting a salon information session outlining the cleaning and maintenance procedure to resolve the identified problem. As part of the training you will also outline the microdermabrasion treatment procedure to ensure all therapists are performing the service in a consistent manner. Outline the procedure below.
Your role as the salon manager is to plan out the next two information sessions. You want to introduce Elleebana lash lift services based on client enquiries and demand for the service. Access the manufacturer website and find the instructions to perform a lash lift and find out how you can organise salon staff training from the manufacturer either face to face or virtual and the location.
The second treatment you would like to introduce is the Dermalogica Multivitamin power exfoliant as part of your deluxe facial service. Outline the steps your therapists need to follow to apply and remove the exfoliant in their facial service.
END OF ASSESSMENT
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