Radiohead has hired you as a consultant and wants you to advise them on their proposed release strategy for their latest album, In Rainbows. Is the band’s release strategy for the album a stroke of genius or an invitation to disaster for the band? Why?
Writing
Radiohead has hired you as a consultant and wants you to advise them on their proposed release strategy for their latest album, In Rainbows. Is the band’s release strategy for the album a stroke of genius or an invitation to disaster for the band? Why? (See below for the grading criteria.)
Requirement: (limit 800 words)
Here is what we are looking for in this assignment:
· Do you state an overall evaluation?
· Do you offer compelling reasons for the evaluation that are based on relevant criteria?
· Do you provide persuasive evidence for each reason?
· Do you include both positives and negatives of the release strategy?
· Is your argument easy for a reader to follow?
Required Reading (books, articles, cases):
· Bryan A. Garner, HBR Guide to Better Business Writing, Section 2 (pp. 43-87).
· “Radiohead” case
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