Radiohead has hired you as a consultant and wants you to advise them on their proposed release strategy for their latest album, In Rainbows. Is the band’s release strategy for the album a stroke of genius or an invitation to disaster for the band? Why?

Writing

Radiohead has hired you as a consultant and wants you to advise them on their proposed release strategy for their latest album, In Rainbows. Is the band’s release strategy for the album a stroke of genius or an invitation to disaster for the band? Why? (See below for the grading criteria.)

Requirement: (limit 800 words)

Here is what we are looking for in this assignment:

· Do you state an overall evaluation?

· Do you offer compelling reasons for the evaluation that are based on relevant criteria?

· Do you provide persuasive evidence for each reason?

· Do you include both positives and negatives of the release strategy?

· Is your argument easy for a reader to follow?

Required Reading (books, articles, cases):

· Bryan A. Garner,  HBR Guide to Better Business Writing, Section 2 (pp. 43-87).

· “Radiohead” case