Research Brief on The Influence of Virtual Reality, Influencers, and Global Conferences on the Future of Social Media User Experience
Requirements: 3 pages
Research Brief on The Influence of Virtual Reality, Influencers, and Global Conferences on the Future of Social Media User Experience
Introduction
The future of social media is currently undergoing a transformation driven by virtual reality (VR), influencers, and global conferences in the ever-evolving landscape of digital entertainment. Therefore, this research brief explores their collective impact on social media user experience to present major findings without proposing specific solutions or arguments. The brief also seeks to illuminate the potential of VR, influencers, and global conferences in shaping user interactions and engagement. It is designed for social media platform developers, marketers, content creators, and users. This is because understanding their influence is vital, and it enables stakeholders to devise effective strategies, foster inclusivity, and stay ahead in the dynamic realm of social media. Furthermore, comprehending the implications of these elements is paramount for all players in the ever-changing social media landscape as technological advancements continue to shape the digital landscape.
Major Findings
Virtual Reality’s Impact on User Experience
Virtual reality (VR) technology can revolutionize user experiences on social media platforms. Hence, it ushers in a new era of engagement and interaction. VR can also create memorable and meaningful user experiences by providing immersive and interactive content that blurs the lines between the digital and physical worlds (Digital Media Literacy, 2018). Therefore, users can now explore virtual environments, attend events, and interact with others in ways previously unimaginable. This enhances their overall engagement and satisfaction on social media platforms.
Furthermore, social media influencers today leverage VR technology to offer their followers unique and captivating experiences, thereby fostering more robust brand engagement and loyalty. Influencers can also immerse their audience in exclusive virtual events, product demonstrations, and behind-the-scenes content, creating a deeper connection and sense of participation (Bogusevschi et al., 2020). This integration of VR and influencer content opens up exciting avenues for marketers to captivate their target audiences, thus, enhancing the impact of influencer-driven campaigns and shaping the future of social media marketing strategies. Nevertheless, as VR technology advances, its potential to transform user experiences on social media remains a promising frontier that content creators and platform developers can explore for greater user satisfaction and interactivity.
The Role of Influencers in Shaping User Experiences
Influencers also wield significant influence over their followers in the ever-evolving landscape of social media. Thus, they are pivotal in shaping trends and consumer behavior. Moreover, influencers can sway opinions, drive purchasing decisions, and shape the overall user experience with authentic and relatable content. Therefore, influencers seize the opportunity to leverage virtual reality (VR) technology to create more engaging and interactive content as it gains prominence. Furthermore, influencers can offer their audience novel and immersive encounters by incorporating VR experiences into their content, elevating their engagement and fostering deeper connections with their followers (Eg, 2023).
Similarly, the dynamic interplay between influencers and VR technology is significant for influencer marketing strategies. Therefore, the integration of VR can elevate marketing campaigns to a whole new level as brands seek to collaborate with influencers to promote their products and services (TED Talks, 2021). Marketers can further explore creative ways to partner with influencers to produce VR-driven content, such as virtual meet-and-greets, product unveilings, or even co-creating immersive experiences. Thus, brands can enhance their reach, resonate with audiences on a more personal level, and gain a competitive edge in the crowded social media landscape by tapping into the power of influencers and VR because embracing these innovative strategies can revolutionize the influencer marketing landscape and drive a more immersive and impactful user experience on social media platforms.
Global Conferences in the Virtual Space
Lastly, integrating global conferences into the virtual space presents exciting opportunities for inclusivity and participation in the digital era. This is because virtual conferences break down geographical barriers and allows individuals from diverse backgrounds and locations to come together and engage in a seamless and accessible manner (PREsearch before you Research, 2023). This inclusivity fosters a sense of global community and enables international collaboration and knowledge exchange previously limited by physical constraints. Therefore, participants can now attend events, workshops, and panel discussions from the comfort of their homes as social media platforms embrace virtual conferencing capabilities. This promotes greater diversity and representation in the digital discourse.
Virtual conferences also hold transformative potential for reshaping the landscape of social media events beyond facilitating inclusivity. The advent of the Metaverse, a virtual shared space, further enhances the immersive nature of digital interactions during conferences and gatherings. This is because attendees can now engage in 3D social experiences, interact with avatars, and explore virtual environments (TED Talks, 2021). This has redefined how conferences are experienced, creating more interactive and memorable networking opportunities. Furthermore, the fusion of virtual reality with global conferences has opened up a new frontier for social media events, driven innovation, and challenged the traditional boundaries of knowledge dissemination and networking in the digital age.
Conclusion
In conclusion, this research brief sheds light on the transformative influence of virtual reality (VR), influencers, and global conferences on the future of social media user experiences. Furthermore, the major findings revealed the potential of VR to revolutionize interactions and engagement on social media, with influencers leveraging VR for unique and immersive content. Similarly, it has been seen that integrating global conferences into the virtual space fosters inclusivity and international collaboration, redefining the landscape of social media events. Therefore, understanding these elements is significant for stakeholders like platform developers, marketers, content creators, and users because it enables them to devise effective strategies for creating engaging content. The future implications of VR, influencers, and global conferences will shape the direction of social media platforms, user experiences, and marketing strategies. Hence, this calls for continuous exploration and adaptation from social media users. Stakeholders can now turn to academic articles, TED Talks, and professional online learning platforms to look deeper into this evolving topic and stay abreast of emerging trends in the dynamic world of social media.
Works Cited
Bogusevschi, D., Muntean, C., & Muntean, G. M. (2020). Teaching and learning physics using 3D virtual learning environment: A case study of combined virtual reality and virtual laboratory in secondary school. Journal of Computers in Mathematics and Science Teaching, 39(1), 5-18.
Eg, R., Tønnesen, O. D., & Tennfjord, M. K. (2023). A scoping review of personalized user experiences on social media: The interplay between algorithms and human factors. Computers in Human Behavior Reports, 9, 100253.
TED Talks, (2021). The Social Media Algorithms Fueling QAnon | Jennifer Golbeck | TEDxMarin. [Video].YouTube.
Digital Media Literacy – What is Fake News? (2018, May 29). How Filter Bubbles Isolate You [Video]. YouTube.
PREsearch before you REsearch! (n.d.). YouTube. Retrieved (July 18, 2023), from
Influence of Social Media and Internet Algorithms on User Experience
Question One
Source One
Title: A scoping review of personalized user experiences on social media: The interplay between algorithms and human factors
Rhetor: Ragnhild Eg, Ozlem Demirkol Tønnesen and Merete Kolberg Tennfjord.
URL:
Medium: PDF text
Genre: Academic article
Source Two
Title: The Social Media Algorithms Fueling QAnon
Rhetor: Jennifer Golbeck
URL:
Medium: Video
Genre: TED Talks
Question Two
The words I typed in Google were “Impacts of Social Media and Internet Algorithms on User Experience.” I also typed the “effects of social media and internet algorithms on user experience TED Talks.” I navigated through the top results of the first search and found the first source. I clicked the link to discover what type of resource it is and found it was a peer-reviewed academic article. In the second search, I added the noun “TED Talks” because I specifically wanted a source from TED Talks. In the searches provided, I picked the one whose title was based on my topic interest. The source was a TED Talks video titled “The Social Media Algorithms Fueling QAnon.” I did not perform a further search after these two searches.
In my search, I used the Boolean operator “AND” to specify that I am interested in social media and internet algorithms. The operator aided me in getting the most suitable sources with ease. My citation did not chase from one to another.
Question Three
The rhetors of the academic article are Ragnhild Eg, Ozlem Demirkol Tønnesen, and Merete Kolberg Tennfjord. Eg is a senior scholar at the Department of Consumer and Sensory Sciences in Norway. Tønnesen is a senior instructor at the School of health sciences in Oslo, Norway. Tennfjford is a scholar at the University of Southampton. The rhetoric of the second source is an associate professor in the College of Information Studies at the University of Maryland. Academic articles are credible sources, primarily when published recently due to comprehensive analysis and results of research studies. TED presents strive information in a compelling and 100% credible way. The ethos used in the two sources s that are persuasion through reference to other sources.
Question Four
I realize From the two sources that some are more credible than others. The journal is more credible than the Video since the rhetors’ occupation is based on academics. The authors also cite and reference their work. These diverse sources helped me expand my knowledge of the influence of internet algorithms and social media on user experience. However, speaking publicly in TED Talks assesses speakers’ knowledge of information. The knowledge of the speaker established the authority of what they could say. I, therefore, listened carefully and understood the question under study. However, the TED Talks do not reference any outside material when Jennifer Golbeck delivers her speech. Hence the two sources are ideal for research.
Question Five
I still have an issue with the question, “Do the internet algorithms and social media affect user experience independently or together?” “Does the influence on user experience affect software users or the general public? Is the cybersecurity of the users at risk when the internet algorithms and social media are used in websites and digital public domains?”
Question Six
The six stakeholders interested in this issue are influencers, celebrities, social movements, Gen Z Users, Online Gamers, and social media marketing groups. All rules and regulations that monitor the internet and social media affect and direct these stakeholders.
Works Cited
E.g., R., Tønnesen, Ö. D., & Tennfjord, M. K. (2023). A scoping review of personalized user experiences on social media: The interplay between algorithms and human factors. Computers in Human Behavior Reports, 9, 100253.
TED Talks. (2021). The Social Media Algorithms Fueling QAnon | Jennifer Golbeck | TEDxMarin. [Video].YouTube.
Annotate Sources on Filter Bubbles
Title of Source 1: “Digital Media Literacy – What is Fake News?”
Rhetor: Not specified in the provided information
URL: https://www.youtube.com/watch?v=pT-k1kDIRnw
Medium and Genre: YouTube video, educational content on digital media literacy and fake news.
Title of Source 2: “Algorithms of Oppression”
Rhetor: Safya Noble
URL: https://www.youtube.com/watch?v=iRVZozEEWlE
Medium and Genre: YouTube video, a presentation by Safya Noble discussing her exploration on Google search algorithms and their effect on society.
Research Process
To find sources connected with the exploration question about the future of social media and the job of virtual reality, influencers, and global conferences, I used a web search tool (Google) and entered the following hunt terms:
“Future of social media”
“Virtual reality and social media”
“Influence of influencers on social media”
“Global conferences and social media”
“Social media trends”
By joining these keywords, I planned to find applicable sources that examine how augmented reality, powerhouses, and worldwide meetings influence the eventual fate of online entertainment. The search cycle assisted me with finding different viewpoints and experiences regarding the matter, empowering me to acquire a superior comprehension of the interconnected variables impacting the fate of online entertainment.
Boolean Administrators Used
To limit the pursuit and find more relevant sources, I used the AND administrator to combine keywords. For instance, I used “Future of social media AND virtual reality” to find sources specifically connected with the effect of virtual reality on the future of social media.
Source 1 (Digital Media Literacy – What is Fake News?)
The rhetor for this video is not specified, however it seems, by all accounts, to be an educational video on digital media literacy and fake news. While the rhetor’s character is not provided, the video’s unwavering quality comes from being facilitated on a respectable stage like YouTube, and it lines up with the topic of the issue being investigated, which is connected with digital media and its effect on clients (“How Filter Bubbles Isolate You,” 2018).
Source 2 (Algorithms of Oppression)
The rhetor for this video is Safya Noble. She is a trustworthy and solid rhetor to cite in research since she is an academic and author of the book “Algorithms of Oppression,” which depends on extensive academic exploration on Google search algorithms and their relationship with discriminatory predispositions (Noble, 2016). She adopts an intersectional feminist strategy in her work, addressing how racism and predispositions infiltrate search algorithms, affecting individuals contrastingly founded on race and gender.
What I Gained from the Two Sources
From Source 1, I found out about the concept of channel bubbles and algorithms that curate online content in light of clients’ inclinations. It assisted me with understanding how these algorithms can isolate clients from diverse information and perspectives, leading to an absence of understanding and consideration of opposing viewpoints.
Source 2 provided valuable insights into the effect of advertising algorithms on social media stages like Google. Safya Noble contends that these algorithms can sustain racism and inclinations, affecting marginalized populations, especially women of color (Noble, 2016). The video further expanded my understanding of the expected consequences of one-sided algorithms in the online world.
Questions and Incomplete Perspective
Notwithstanding the information obtained from these two sources, I actually have a few questions and feel I have an incomplete perspective on certain viewpoints. For instance:
How could social media stages effectively balance personalization and client information privacy, considering the utilization of algorithms to organize content?
In what ways might social media influencers at any point leverage virtual reality to make more immersive and engaging encounters for their followers?
How could global conferences in the virtual space be made more inclusive to a diverse crowd, considering the potential for transcending geological hindrances?
Overall, these two sources have established a strong starting point for my examination on the future of social media, yet further exploration and investigation are expected to resolve these unanswered questions and gain a comprehensive understanding of the topic.
Library Research: Influence of Social Media and Internet Algorithms on User Experience
Question One
Title:
Automated Trouble: The Role of Algorithmic Selection in Harms on Social Media Platforms
Rhetor: Florian Saurwein and Charlotte Spencer-Smith
Journal: Media and communication
Link:
Question Two
I searched potential sources in the UWM Library account. I typed my research topic on the “Search” bar and got sources whose titles did not match the topic under research. I opted to switch to the “Advanced Search,” where is entered the keywords “social media,” “internet algorithms,” and “user experience.” The next step was filtering the search results to get the most appropriate sources that would serve me in answering my research question. Through the library, I specified the library to “show only” peer-reviewed articles that were created between 2010 and 2023 and whose topics are based on technology (UWM Library, n.d.). These filters narrowed my search, and I got a few sources, with the most appropriate title containing “algorithmic” and social media on the title and frequent mentions of “user experience.”
Question Three
The rhetors of the article found are Florian Saurwein and Charlotte Spencer-Smith. Their ethos is written immediately below their name to indicate why they are credible article authors. Saurwein is a scholar at the Institute for Comparative Media and Communication Studies at the University of Austria. Spencer-Smith is a professional of communication studies at the Paris Lodron University of Salzburg, Austria. The two authors are reliable rhetors to cite in my research because they have specialized background expertise in information communication and technology. They have conducted the study on social media and internet algorithms with desirable objectivity. The rhetors will inform the stakeholders with ultimate competency on the topic under study. Thus the research will increase the satisfaction score of the audience.
Question Four: Summary
The research article by Saurwein and Spencer-Smith (2021) explores the role of algorithms in the emergence of harm on social media platforms. The problem under research is the minimal study of the harms caused by internet algorithms on various social media harms that later affect the user experience. The authors argue that practices such as privacy violations, anti-competitive practices, and interference with public democracy are experienced by users of social media platforms, whereby algorithms play a significant role. The authors approached the research by collecting secondary data from media reports and academic papers. The search findings showed that algorithms enhance phenomena such as hate speech and disinformation which threaten public discourse and democracy on social media. Algorithmic selections are vulnerable to manipulations by cybercriminals for commercial and abusive purposes. Also, Saurwein and Spencer-Smith (2021) claim that algorithms enable users to use discriminatory practices when advertising brands through social media. However, social media marketers gain competitive power that is attributable to algorithms. Thus the algorithms have pros and cons on user experience in social media.
Question Five
I learned that algorithms facilitate harm in social media platforms and interfere with user experience. Algorithms can be ineffective tools that cause mistakes, tools for manipulation, technologies that support and magnify problematic content, supportive environments for problematic behavior, and methods for establishing or bolstering platform authority. The source made my topic of interest more straightforward than it was during the initial research stage. It also enhanced my understanding of the issue under study. Therefore the search was a success for the topic.
Works Cited
Saurwein, F., & Spencer-Smith, C. (2021). Automated Trouble: The Role of Algorithmic Selection in Harms on Social Media Platforms. Media and Communication (Lisboa), 9(4S1), 222–233.
UWM Library. (n.d.). Libraries.
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