Coca Cola

  The Business Report Executive Summary must be one page, single spaced, in standard letter size, Times New Roman 12 pt. font.  It must make the reader understand its purpose clearly and quickly as well as provide conclusions and recommendations, rather than a simple summary of findings.  Plus, its recommendations must be based on the sources consulted.

The Executive Summary includes these sections:
1. Purpose identifies your clearly focused research question (see appendix A).
2. Method lists the key words that you used in your internet search (see Appendix B) to answer the research question.
3. Conclusions – summarize what you learned from at least six (6) sources: business magazines, business newspapers, journals, databases, etc., all referenced in APA style (see Appendix C).
4. Recommendations list four (4) specific, source-based, action-oriented suggestions that answer the research question.

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