What strategic issues does McDonalds need to address? 2) What are McDonalds core competencies? A brief review of core competencies. Core competencies –Allow a firm to differentiate its prod

management case study

Case Analysis Assignment: McDonalds Corporation
To access the case, follow the following instructions. Please let me know if you have issues accessing the case.
You will go into the McGraw Hill Connect system to gain access. To do so, open the WORD DOCUMENT attached and find the Connect Course URL. Copy the URL to a web browser, preferably Chrome or Firefox. Then, either log into your Connect account or create a Connect account for yourself. Choose the 14 day free trial option. Next, enter into the course and find the 2 ebooks. Click on the 12 Most Popular Cases Ebook. Navigate to case 05 Mcdonalds corporation. It runs from webpage 42-53 in the system.
If you choose to bring in supplemental research about the company or any additional scholarly resources, be sure to fully document/cite your sources.

QUESTIONS TO ANSWER
1) What strategic issues does McDonalds need to address?
2) What are McDonalds core competencies? A brief review of core competencies. Core competencies –Allow a firm to differentiate its products and services from those of its rivals. –Are often learned by the organization over many decades, often through failures. –Are unique strengths that lie deep within the firm; find their expression through products and services. –Eventually lose their ability to yield a competitive advantage if not nourished and refined. As you identify core competencies make sure they exhibit these features.
3) What is McDonalds business model? How does McDonalds make money? Hint: Read the case closely, noting what McDonalds does, and ask WHY does McDonalds do business this way?
4) What trends in McDonalds external environment are likely to have the greatest impact on the companys ability to sustain a competitive advantage? Perform a PESTEL analysis. Competitive strategy means being different; performing different activities or doing them differently. It is focussed on the long term and should be sustainable. Competitive strategy is different from corporate strategy. Consider the following questions about McDonalds competitive strategy.
5) What does McDonalds do differently? What is the strategic positioning of McDonalds today? Is it the same as it was 70 years ago? What trade-offs should McDonalds make going forward? Strategy is deciding what not to do. What should McDonalds not do going forward
Requirements: EXPLANATORY
4090 Management Policy and Strategy Case Analysis Assignment: McDonalds Corporation 1) What strategic issues does McDonalds need to address? 2) What are McDonalds core competencies? A brief review of core competencies. Core competencies –Allow a firm to differentiate its products and services from those of its rivals. –Are often learned by the organization over many decades, often through failures. –Are unique strengths that lie deep within the firm; find their expression through products and services. –Eventually lose their ability to yield a competitive advantage if not nourished and refined. As you identify core competencies make sure they exhibit these features. 3) What is McDonalds business model? How does McDonalds make money? Hint: Read the case closely, noting what McDonalds does, and ask WHY does McDonalds do business this way? 4) What trends in McDonalds external environment are likely to have the greatest impact on the companys ability to sustain a competitive advantage? Perform a PESTEL analysis. Competitive strategy means being different; performing different activities or doing them differently. It is focussed on the long term and should be sustainable. Competitive strategy is different from corporate strategy. Consider the following questions about McDonalds competitive strategy. 5) What does McDonalds do differently? What is the strategic positioning of McDonalds today? Is it the same as it was 70 years ago? What trade-offs should McDonalds make going forward? Strategy is deciding what not to do. What should McDonalds not do going forward?
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