What is Arcor’s competitive advantage and how will it help it enter potential markets? -Low-cost leader or differentiator (1st Mover, 2nd Mover, Niche) -Late mover advantages (benchmark vs
What is Arcor’s competitive advantage and how will it help it enter potential markets?
-Low-cost leader or differentiator (1st Mover, 2nd Mover, Niche)
-Late mover advantages (benchmark vs confront)
-Is Arcor an Emerging Giant?
-ADDING Value Scorecards
What entry strategy should Arcor select, with which products (chocolate vs hard candy), and where should it go? -Impact of Distance
-Better Off Test?Supply or Demand-Side Scope
-Ownership Test ?Should Arcor be a Multinational
-Economic Analysis of a potential market
Needed long clear explanation and more precise
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