Identify key reasons to adapt product & services for an international market Identify and explain cost considerations that help to determine the product for a product or service Explain
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MODULE 1: MARKETING PRODUCTS & SERVICES
Identify key reasons to adapt product & services for an international market
Identify and explain cost considerations that help to determine the product for a
product or service
Explain and apply the 8 pricing strategies discussed in this module
Know ways that companies can protect their brand internationally
MODULE 2: SELLING TO INTERNATIONAL MARKETS
Know the various sales channels available for exporters to sell products and services internationally and factors that might influence what sales channel to use
What are 3 barriers exporters face when selling products or services internationally & provide solutions to each
Identify what type of customer information is useful to track in order to improve marketing and sales activities
Understand important considerations for negotiating with foreign buyers
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