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Identify key reasons to adapt product & services for an international market Identify and explain cost considerations that help to determine the product for a product or service Explain

MKT1200 – International Sales & Marketing

MODULE 1: MARKETING PRODUCTS & SERVICES

Identify key reasons to adapt product & services for an international market

Identify and explain cost considerations that help to determine the product for a
product or service

Explain and apply the 8 pricing strategies discussed in this module

Know ways that companies can protect their brand internationally

MODULE 2: SELLING TO INTERNATIONAL MARKETS

Know the various sales channels available for exporters to sell products and services internationally and factors that might influence what sales channel to use

What are 3 barriers exporters face when selling products or services internationally & provide solutions to each

Identify what type of customer information is useful to track in order to improve marketing and sales activities

Understand important considerations for negotiating with foreign buyers

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