Provide a clear overview of the case and the key issues/theories involved 10 marks Effectively described relevant theory related to this topic Described relevant theory related to this to

Requirements:

Assessment Two SUBJECT NAME: Clients and Markets SUBJECT CODE: MCR005 Marks 30% Due Week 8 (Sunday 19 March 2023 at 2355) Word Limit. 1200 words (+/- 10%) Please read the Case Study: Marketing Excellence: McDonalds You are required to submit meaningful responses to the three questions that appear underneath the case study Please use a minimum of five academic references not older that 2016. Use Harvard Referencing include appropriate in ? text citations
Rubric for Case Study Criteria: 5 3 2 1 1. Provide a clear overview of the case and the key issues/theories involved 10 marks Effectively described relevant theory related to this topic Described relevant theory related to this topic but could have provided detail. Superficially described the theory or chose a theory that was not closely related to the topic. Failed to adequately describe a theory related to this topic. 2. Apply the theory in answering the case study question 10 marks Applied the theory to the answers, demonstrating a sound understanding of the theory. Applied the theory to the answers however could have demonstrated a greater level of understanding. Superficially applied the theory to the answers, showing limited understanding of how to apply theory in practice. Failed to effectively apply the theory to the answers. 3. Communicate confidently and clearly your ideas, provided a clear structure 5 marks Student was clear and confident in their communication and provided a paper with a clear structure. Student was mostly clear and confident in their communication. The structure of the answers could have been clearer. Student lacked clarity and confidence in the paper, and/or the lacked a clear structure. Paper was difficult to follow, poor writing and grammar. 4. References 5 marks Greater > 5 highly relevant academic references are cited and well-integrated in the essay, with appropriate formatting using the Harvard Referencing Style. Academic references (at least 5) support the essay, with mostly appropriate citations and reference formatting using the Harvard Referencing Style. References may be either insufficient, inappropriate, not well integrated, cited or formatted. (<5 references) References are inappropriate, insufficient, poorly cited and formatted.