Strategy Assignment Part 2 – Which you identify and analyze
Complete Business Policy Task (MORGAN)
Strategy Assignment Part 2
Using the company you selected for the Strategy #1 assignment
complete an Internal and External analysis of your Project Company.
Write a 1,200-word (minimum) paper in which you identify and analyze the most important trends from the general economic environment and the specific industry in which your chosen company competes.
A complete company and competitor assessment are your goals using the internal and external assessment techniques covered in Chapters 3, 4 and 5.
As a guide use the following:
From Chapter 3 answer the 7 questions used to assess the company you have chosen to research industry and competitive environment, see page 37).
From Chapter 4 answer the 4 questions used to evaluate a company’s resources, capabilities, and competitiveness (see page 65). Be sure to include in your work a competitive strength assessment as illustrated on page 81 of your textbook.
From Chapter 5 please detail what the specific strategy is the company using to compete in its industry. This is a companion assessment of the previous.
Thinking strategically about a company’s industry and competitive environment entails using some well-validated concepts and analytical tools to get clear answers to seven questions:
1. Do macro-environmental factors and industry characteristics offer sellers opportunities for growth and attractive profits?
2. What kinds of competitive forces are industry members facing, and how strong is each force?
3. What forces are driving industry change, and what impact will these changes have on competitive intensity and industry profitability?
4. What market positions do industry rivals occupy-who is strongly positioned and who is not?
5. What strategic moves are rivals likely to make next? 6. What are the key factors of competitive success?
7. Does the industry outlook offer good prospects for profitability?
Analysis-based answers to these questions are prerequisites for a strategy offering good fit with the external situation. The remainder of this chapter is devoted to discribing the methods of obtaining solid answers to these seven questions.
external environment and lay the groundwork for matching a company’s strategy to its external situat chapter discusses the techniques of evaluating a company’s internal situation, including its collection capabilities, its cost structure and customer value proposition, and its competitive strength versus that analytical spotlight will be trained on five questions:
1. How well is the company’s strategy working? 2. What are the company’s competitively important resources and capabilities?
3. Are the company’s cost structure and customer value proposition competitive?
4. Is the company competitively stronger or weaker than key rivals?
5. What strategic issues and problems merit front-burner managerial attention?
The answers to these five questions complete management’s understanding of the company’s overall position the company for a good strategy-situation fit required by the “The Three Tests of a Winning Chapter 1 ).
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