Part A: Find a Niche As a group, you will do research and analysis to determine a fashion market niche, wherein a significant customer base is not being adequately served. This niche may
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As a group, you will do research and analysis to determine a fashion market niche, wherein a significant customer base is
not being adequately served. This niche may relate to a new product, a particular lifestyle, a size or price category, or a
garment function. In order to determine this niche, you will need to:
1) an Environmental Scan including PEST Analysis. (Pest Analysis stands for Political, Economic, Social
& Technological factors)
2) a Trend Analysis; past trends, current trends, future trends and forecasts. Consider both Fashion and
Market/Lifestyle trends
3) Based on this analysis, determine a need in the market
4) Identify the target customer for this market need
5) Evaluate the competition (In terms of price, location, market access & customer base)
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