Page 3: Three Company Customer Centric Initiatives (5 marks for each initiative fully explained = 15 marks) STARBUCKS Discuss three (3) different initiatives Starbucks has implemented
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(5 marks for each initiative fully explained = 15 marks)
STARBUCKS
Discuss three (3) different initiatives Starbucks has implemented (within the past 5 years) in
an attempt to be more customer centric.
This could be in new product development, process changes, or services being offered.
Provide details, explain why the company is doing this, the purpose of it, and how the initiative
is customer centric.
Remember you are discussing or describing not just listing three bullet points
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