Describe the target market for your chosen company, whether it’s based the snack food company scenario or a start-up company of your choosing. Be sure to include the following:
Please respond to the following:
Yummy-Yummy
- Describe the target market for your chosen company, whether it's based the snack food company scenario or a start-up company of your choosing. Be sure to include the following:
- Demographic Description: Age, income range, gender, family size, education, occupation, et cetera.
- Example: A likely user for X product is a male aged 25–34 who earns between $35,000 and $55,000 per year and has a four-year college degree.
- Geographic Description: Area you would like to serve, density (urban, rural), nature of location (mall, business center, et cetera), climate condition.
- Example: Atlanta.
- Lifestyle Description: Where do your customers shop, what do they do for leisure, what kind of clothes do they wear, what type of cars do they drive, et cetera?
- Psychographic Description: How would you describe your target market, for example, socially responsible, trendsetters, or fun-seeking?
- Purchasing Pattern Description: How will your target market use the product, how many times will they buy it, where do they buy the product, how do they pay for it, et cetera?
- Buying Sensitivities Description: What factors are important to the customer before they buy (price, quality, customer service. packaging, et cetera)?
- Demographic Description: Age, income range, gender, family size, education, occupation, et cetera.
- **Note: Start your response with a brief description of your business (no more than 3 sentences). Specify your company name, what business you are in, and the specific product(s) or service (s) you plan to sell.
Running Head: BUSINESS PLAN 1
BUSINESS PLAN 3
BUSINESS PLAN
Yummy-Yummy Incorporation is a fast-food business that seeks to increase the well-being of persons in the market. The fast-food company will deal with organic products that can be prepared and sold in fast-food outlets across the country. With the increasing demand for organic products, there has been a market gap for organic products in the market. This calls for action in the retail and hospitality industry to develop ways to produce and sell products in the market. Yummy-Yummy limited will focus on offering the market organic fast-food meals that top-notch chefs make.
Products
The foods will be made from different vegetables from different countries. Products will be outsourced from other locations, and then the products sold will be given names per the country of origin. This is unique and will make the brand's production very efficient and effective. Moreover, the business will set up shop in the region with high demand for these organic products. One of the strategies chosen by the corporation is the pricing strategy, as these products will have to be sold at affordable prices in the market. These prices will have to be on a standard fee that will allow everyone to work together.
Mission
The overall mission for Yummy-Yummy limited is to be "The serve delicious, organic-foods to all the clients in the most convenient manner.”
Significance of the Yummy-Yummy Limited
Yummy-Yummy is a term meaning sweet food. It implies that it is a sweet food. It is a corporation that wants to make sweet delicacies. It is a name that is used to attract people by the sweet name and will ensure that the products are too.
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SWOT Matrix
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Strengths 1. A valued brand. 2. Delicious foods. 3. Branded products. 4. Embracing Technology. |
Weaknesses 1. Issues in supply chain management. 2. Employee satisfaction levels. 3. The business model-issues. 4. Myths and misconceptions about organic products. |
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Opportunities 1. Innovation in branding. 2. Expansion in international markets. 3. Healthier options offered in the organization. 4. Door-to-door delivery. |
Threats 1. Riskiness in investments in organizations. 2. Competition in international markets. 3. Culture changes that are not in favor of organic foods. 4. Environmental concerns in the market. |
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