english writing question Percentage Weight of Final Grade: 10-20% LEARNING OBJECTIVES Write for a specific purpose and audience Create various forms of business correspondence and do
english writing question and need an explanation and answer to help me learn.
Percentage Weight of Final Grade: 10-20%
LEARNING OBJECTIVES
Write for a specific purpose and audience
Create various forms of business correspondence and documents
Develop effective business correspondence writing style, paying particular attention to
concision (i.e., avoiding wordiness), paragraph construction, and tone
ASSIGNMENT
Choose one of the following scenarios, and produce the requested documents for one scenario
only. Each scenario asks you to prepare a range of documents. Students are responsible for
determining the appropriate genre (email, memo, business letter, etc.) as well as the content of
those documents.
SCENARIO 1 You are the project manager for Memory Acres– a nationally established funeral home company
that offers a lot of funeral services such as burial plots in the cemeteries they own. Your
responsibilities include managing the relationships between potential cemetery sites and local
populations as well as overseeing the day-to-day operations of projects. Working on expanding
their presence in Tampa, FL, Memory Acres wants to purchase an additional location on vacant
land in Hillsborough County.
Mike Jones, the landscape architect, fulfills an essential role in planning and executing the
project and is in charge of designing plans for tree removal and land resurfacing. The proposed
land runs parallel to The Great Reservation which is one of six Tocobaga Indian reservations
governed by the federally recognized Seminole Tribe of Florida. In addition to expanding
Memory Acres properties, the project would create a needed access road that would help rural
community members get to their childrens schools quicker and more directly.
The preliminary plan your team has put together proposes removing many trees and resurfacing
large plots of land that border The Great Reservation; however, there has been some pushback
from the Tocobaga Tribe of Florida as some in the community feel the trees are culturally
significant. They have elected the Chairman of the Tribal Council, Dekota Osceola to represent
their interests and strongly oppose the destruction of trees and resurfacing of the area. Chairman
Osceola has gotten in touch with the company and wants to discuss the destruction of the trees as
well as the road benefit.
You must figure out how to best appease your companys executive board, Dekota Osceola, and
inform your landscape architect, Mike Jones.
DELIVERABLES Document to the Memory Acres executive board
DOCUMENT SERIES PROJECT INSTRUCTIONS
Document to Dekota Osceola, Chairman of the Tribal Council
Document to Mike Jones, the landscape architect
SCENARIO 2 You are the project manager at Matts One Hour Air Conditioning & Heating company. The
company has been in business for 25 years, but it has recently been acquired by its new CEO,
Ervin Holder. The new owner has promised to continue honoring all the warranty claims and to
provide free repairs to all the customers who have periodically maintained their air conditioning
and heating systems over the past two years.
However, you receive an angry email from a customer, Melissa Smith. She claims that after her
air conditioning system broke, the company technician asked her to pay $900 for a capacitor
which is still under warranty. She intends to file a consumer complaint form if she does not
receive her money back. You know that a consumer complaint would reflect poorly on the new
company ownership, so you decide to investigate the issue.
You realize the previous company owner, Matt Murrey, has not transferred the entire client
database to the new company. Therefore, you are not able to check whether Melissa Smiths
system is still under warranty, and it could take time until the missing database part is
transferred. Yet her issue needs to be addressed immediately because you do not want such
incidents to happen again, but you are aware that this could be problematic since Matt Murrey no
longer works for or has any ties with the company.
DELIVERABLES
Document to Ervin Holder, the company owner.
Document to Melissa Smith, the customer.
Document to Matt Murrey, the former owner.
SCENARIO 3 You are a district manager at OmniShop, a large retail chain that sells everything from candy to
expensive electronics (similar to Target or Walmart). You personally oversee 10 stores in the
South Florida area, and are responsible for reporting on the overall operation of these stores to
your regional manager, Faith McCormick, who oversees about 100 stores in the southeastern US.
You are one of 10 district managers who visit the brick-and-mortar stores, diagnose and
troubleshoot issues of waste and safety, and report your findings to her. On any given day, then,
you have about 10% of her attention, unless there is an important issue.
Recently, your company has begun hiring dedicated salespeople for the Body Care Improvement
(BCI) aisle in all stores nationwide. BCI products (such as vitamins and protein powders)
represent extremely high profit margins, but recent customer surveys show many shoppers will
often leave the aisle overwhelmed and confused by the variety of options. Similar to the
specialists you hire in electronics or the pharmacy, BCI Specialists are expected to be highly
knowledgeable in their product area and to stay in their designated aisle to help answer customer
questions. Steve Reece, who oversees the entire BCI business unit at your company, has told you
that pilot programs have demonstrated that a dedicated specialist can increase BCI sales by as
much as 500%.
Unfortunately, many store managers notice the BCI Specialist walking their aisle and mistake
them for an employee who is doing nothing. These store managers have been trained to
spot underutilized employees and make sure they have something to do. As a consequence,
BCI specialists are often not in their aisle when customers have questions, and are instead
stocking shelves or working cash registers. BCI Specialists are hourly employees and do not
have the power to challenge a store manager. You have spoken to some of your store managers,
all of whom should have received training from Steve Reece about the BCI Specialists
responsibilities, but do not seem to know what the BCI Specialist role is or what they are
supposed to do.
DELIVERABLES
Document to Faith McCormick, your Regional Manager, who likes to be kept informed
Document to the managers at your 10 locations, who may not understand the BCI
Specialist role
Document to Steve Reece, Director of the BCI business unit, who originally informed
managers about the BCI Specialist role
Requirements:
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