Customer Relationships Management technologies

Order Instructions

One of the main goals of this course is for students to develop real-world skills in the use of cutting edge Customer Relationships Management technologies and to apply them to answer real problems in the current business environment.

In an 8-10 page paper, describe a project that you believe could address a problem related to CRM in your company, or a company with which you are familiar. Develop a written proposal presenting solutions that are appropriate for subsequent presentation to your company’s top management.

Project Proposal Guidelines

Make sure that the following features are present in your paper:

· Introduction (CRM background, Company background, Project background)

· Statement of Project Goal (Why is it important?)

· Problem/Opportunity Definition (Are you solving a problem? Pursuing an opportunity? Both?)

· Proposed Solution (Why this solution, and not others?)

· Cost/Benefit Analysis

· Stakeholder Analysis

· Scope of Work (Research, Implementation, Review and Control)

· Deliverables

· Cost Estimates

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