Customer Relationships Management technologies
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One of the main goals of this course is for students to develop real-world skills in the use of cutting edge Customer Relationships Management technologies and to apply them to answer real problems in the current business environment.
In an 8-10 page paper, describe a project that you believe could address a problem related to CRM in your company, or a company with which you are familiar. Develop a written proposal presenting solutions that are appropriate for subsequent presentation to your company’s top management.
Project Proposal Guidelines
Make sure that the following features are present in your paper:
· Introduction (CRM background, Company background, Project background)
· Statement of Project Goal (Why is it important?)
· Problem/Opportunity Definition (Are you solving a problem? Pursuing an opportunity? Both?)
· Proposed Solution (Why this solution, and not others?)
· Cost/Benefit Analysis
· Stakeholder Analysis
· Scope of Work (Research, Implementation, Review and Control)
· Deliverables
· Cost Estimates
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