Type

Details

Suggested Actions for Improvement

Vision

To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.

They should work effectively to uphold company principles. Making sure they accommodate their key principles, inclusive of diversity and equity. Production of high-quality coffee in the world.

Mission

To inspire and nurture the human spirit -one person, one cup, and one neighborhood at a time.

Be more inspirational and empathetic in production. You want to build a community, therefore, produce more healthy products.

Purpose

To deliver the best cup of coffee to our customers and avail a variety of coffee options for them to choose from.

Engaging the customers to detect their preferences and tastes. Tracking emerging preferred tastes through customer feedback. Producing quality beverages that are in line with consumer preferences.

Values

1. Creating a culture of warmth and belonging, where everyone is welcome. 2. Delivering our best in all we do, holding ourselves accountable for results. 3. Acting with courage, challenging the status quo, and finding new ways to grow our company and each other. 4. Being present, connecting with transparency, dignity, and respect.

Treat all the employees with respect and equity so that they can deliver quality services. Encourage the employees to be courageous and innovative in their production. Accept negative comments and embrace them for perfection.

Diversity and Equity

1. Join other businesses and organizations to file an amicus brief to the supreme court supporting universities' flexibility to consider race in admissions to promote student body diversity. 2. Starbucks Foundation commits to uplift 1 million women and girls in origin communities by 2030.

They should amend policies to accommodate the diverse workforce. Work to accommodate employees from different racial backgrounds.

Inclusion

Starbucks Foundation commits $ 1 million in Neighborhood Grants to promote racial equity and create more inclusive and just communities.

Work with leaders, partners, and shareholders to identify programs that could form beneficial partnerships.

Goal

Being committed to diversity and equally sharing the current workforce in the newly launched outlets.

This is a positive change as it will increase employee morale and instill a desire to be more productive. Set evaluation methods and identify factors that may hinder goal attainment.

Strategy

Starbucks' strategy is market expansion. In the market expansion grid, the company targets to capture 45,000 stores, thus creating more employment opportunities in diverse geographic regions.

This is a positive organizational change strategy as it will drive the production and lower the cost per unit Starbucks should maximize available market gaps that benefit the company, employees, and customers. The organization should pay close attention to the geographic location and targeted people.

Communication

The best mode of communication is through board members, public conferences, media, and launching offers. This approach will identify the market gaps and cultivate them for expansion.

Intensify your advertisement to capture a large market.