Review?the 6 key elements of a learning organization (Ch. 11 of?Strategic Management, by Dess). Complete?the?Learning Organizations Worksheet, evaluating the extent to which?the company y
Review the 6 key elements of a learning organization (Ch. 11 of Strategic Management, by Dess).
Complete the Learning Organizations Worksheet, evaluating the extent to which the company you selected (in week 1) epitomizes each of the 6 elements. Provide enough detail in your justification to fully stratify your responses.
Include at least three properly cited sources with in-text citations. Peer reviewed references not required for this assignment
Submit your assignment.
1
Corporate Entrepreneurship
Damascus Johnson
Corporate Entrepreneurship
Question 1
Procter & Gamble is an American international company that was established in 1837.
William Procter and James Gamble are credited with establishing the company in Cincinnati,
Ohio, in the United States. The business manufactures and sells hygiene and cosmetics items
like Gillette razors, Pampers diapers, and Gain fabric softener. Businesses around the world
recognize and embrace entrepreneurship for its capacity to spark productivity, ensure
sustainability, and secure a competitive edge. The effective distribution of its commodities is
one of the many capabilities that Procter and Gamble possesses as an entrepreneurial force.
Through the use of distribution centers owned by the company as well as third-party
distribution partners, the business makes certain that its goods are available in sufficient
2
quantities on the market (Kuratko, 2017). Additionally, it has been successful in incorporating
powerful consumer brands into its portfolio. For the vast majority of customers, the firm's
products, such as Pampers and Downy fabric conditioners, are now household names thanks to
the effective branding that the company has implemented. As a result, the company has been
able to maintain its lead over its rivals. To capitalize on this potential, the company has created
new goods that fit current consumer needs. Another entrepreneurship strength of the
organization is its deployment of global scale activities, which has resulted in high productivity
and effectiveness significant to its global structure.
Question 2
Procter & Gamble has instituted policies to expand both corporate value creation and
entrepreneurial endeavors. Being proactive is one of the company's strategies. To identify this
component, consider its dedication to acquiring cutting-edge technologies that aid in
developing products in response to consumer needs and gaps in the market (Singh, 2016). The
corporation has also begun to embrace innovation. Customers are happy because the company
values their input and actively works to meet their demands, a goal they have reached through
promoting creativity among employees. Using tried-and-true market research methods like
customer surveys and focus groups, the company has been able to create innovative goods that
are both profitable and popular. For a project to succeed, innovators need to be willing to work
together and share their perspectives. Procter & Gamble has worked hard to become a more
productive corporation by consistently turning out high-quality goods while keeping costs
down. To lower selling prices, it is aiming to increase localisation in the supply chain. By
bringing the production of goods and materials closer to where they are consumed, the
corporation can save money on transportation costs. It gives the company an advantage over
rivals in terms of introducing items that satisfy customer needs first.
3
Question 3
The production of value consists of satisfying consumers' wants and needs while being
competitive in the marketplace. Value is created mostly through commercial interaction. The
management of a firm can better pinpoint growth prospects if they have an in-depth familiarity
with the industries and markets in which it operates. Procter & Gamble must expand their
internet presence in order to create more value for their customers and the company. The
company might benefit from a global e-commerce platform, as opposed to the country-specific
one it is using at the moment. Due to the internet platform's global reach, the company's
products will be able to enter new markets, and as a result, global demand for their items will
expand (Hegde, 2015). The strength of their online presence is directly proportional to their
ability to compete in the international e-commerce market.
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References
Hegde, D. (2015). Entrepreneurial Opportunities for E-Commerce in the Retail Sector in India.
In Symposium on “Growth and Prospects of Msme Sector in Emerging Scenario”,
JANUARY (pp. 08-09).
Kuratko, D. F. (2017). Corporate entrepreneurship & innovation: Today's leadership
challenge. The Wiley handbook of entrepreneurship, 293-311.
Singh, A. (2016). The process of social value creation: A multiple-case study on social
entrepreneurship in India. Springer.
,
MGT/576 v1
Learning Organizations
MGT/576 v1
Page 2 of 2
Learning Organizations and Value Creation
Review the 6 key elements of a learning organization (Ch. 11 of Strategic Management, by Dess).
Complete the table below. Evaluate the extent to which the company you’ve selected to assess in this course epitomizes each of the 6 elements.
Justify your determination with examples.
|
Learning Organization Element |
Extent to which the company epitomizes this element |
Provide a sentence justifying your determination |
||
|
High |
Medium |
Low |
||
|
Example |
x |
[This] is why I believe it is medium. |
||
|
Inspiring and motivating people with a mission or purpose |
||||
|
Developing leaders |
||||
|
Empowering employees |
||||
|
Accumulating and sharing internal knowledge |
||||
|
Gathering and integrating external information |
||||
|
Challenging the status quo and enabling creativity |
||||
|
Recommend at least 1 step the organization's leaders could take to enhance 1 of the elements and explain how that could help the organization create more value. |
||||
|
References: |
Copyright 2020 by University of Phoenix. All rights reserved.
Copyright 2019 by University of Phoenix. All rights reserved.
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,
MKT/574 v1
Strategic Marketing Plan
MKT/574 v1
Page 3 of 10
Strategic Marketing Plan
Part A: Environmental Analysis and SWOT Analysis
(Due in Wk 2)
Company Description
For the environmental and SWOT analysis, I selected BPI Sports LLC before making a strategic marketing plan. It is based in the United States, Hollywood, Florida. The line of products this company works on is nutritional supplements. It not only develops and formulates but also works on marketing nutritional supplements. Its mission is to deliver the highest quality nutritional supplements for muscle gain and bodybuilding to its consumers, which can optimally help them reach their fitness goals (Directory, 2021). The vision statement is based on the phrase "make a difference." They have the vision to formulate the best product to inspire and implement changes in the human physique. The company was established in 2010. It operates with 51 to 200 employees.
Environmental Analysis
Competitive Forces
The industry of nutritional supplements, whether it involves mineral/vitamin supplements or protein supplements, is on the rise and incrementing at the rate of 7.1%. This fact has attracted a lot of developers to establish their companies in the market, which has led to an increase in the competition. The main component to survive this completion is to gain the customers' loyalty. This can only be achieved through time. As people become more comfortable and dependent on a specific nutritional supplement, they tend to stay with the same brand instead of choosing another one. FitFlex Company is the biggest competitor of BPI sports in the nutritional supplement industry. BPI Sports is spending more resources to gain customer loyalty which is a beneficial factor as it provides an edge over FitFlex Company.
Economic Forces
Economic issues have rendered the sales low, which has led to a low-profit margin for BPI sports. This economic issue was due to the factor of quarantine due to the COVID-19 pandemic.
Political Forces
During the year 2016, elections were scheduled. It was predicted that the inflation rate would reach 1.7% (The Election’s Effect on Expected Inflation, n.d.). This increment in inflation caused a rise in the cost of manufacturing. Spending more revenue on manufacturing led to narrow profit margins.
Legal, Regulatory, and Ethical Issues
The food and drug administration (FDA) is a regulatory body that monitors the standards of nutritional supplements. It checks not only the manufacturing process but also the ingredients that are added to the supplements. Any issue, whether it is regulatory or ethical, can lead to serious legal charges.
Technological Forces
The technological issues faced by the company in the past have already been resolved involving the use of advanced formulation machinery in the developmental process. For online fitness programs, relevant technical support has also been established to face the pandemic-related issues.
Social Forces
The social trend of relying on computers to attain good fitness levels during the time of quarantine in the COVID-19 pandemic has increased the involvement of consumers in this company.
Current Target Markets
The target market comprises people who are fitness enthusiasts, obese people, sportsmen, and bodybuilders. The main mode of marketing has shifted to online as it is more accessible to customers.
Review Current Marketing
The current marketing involves marketing sites on social media such as Instagram, Facebook, and Twitter. Only 20% of the total revenue is utilized in the marketing area.
SWOT Analysis
Strengths
The main strength of this company is its customer loyalty due to its high quality of nutritional supplements. It also provides online access to its customers, making it convenient for them.
Weaknesses
Lack of FDA approval certification because less revenue is spent on the research about the supplement. The brand is known on a small scale only.
Opportunities
The development of new products with enhanced features can be made possible by using technological advancements and advertising the new products on different platforms. Policy formulation can also help in the reduction of manufacturing costs.
Threats
Unsatisfied customers and how they spread bad word about the product and the new competitors entering the supplement industry.
Strengths to Opportunities & Converting Weaknesses and Threats
To gain the approval certification from the FDA, some of the revenue should be contributed to the research of the supplements. With the development of new products and FDA certification, the brand image can be improved, and with new marketing sites for promotion, more customers will be attracted to it.
Marketing Objectives
The marketing objective of BPI sports is to develop new products with more efficacy so that with better outcomes, more customers can be attracted, and the loyalty of the previous customers can be improved. It is also projected that with the launch of new products with low cost, the profit margin will increase by 10%.
References
Directory, D. B. (2021). Bpi Sports, LLC. Retrieved from https://www.dnb.com/business-directory/company-profiles.bpi_sports_llc.274ca90d2bff86a1418e0515649742d1.html
The Election’s Effect on Expected Inflation. (n.d.). Elections Effect Expected Inflation. Retrieved September 20, 2022, from https://www.stlouisfed.org/on-the-economy/2017/january/elections-effect-expected-inflation
Copyright 2020 by University of Phoenix. All rights reserved.
Copyright 2020 by University of Phoenix. All rights reserved.
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