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September 19, 2022

Comparing what is planned versus what you recommend is an important part of case analysis

General Questions

Order Instructions

Comparing what is planned versus what you recommend is an important part of case analysis. Do not

recommend what the firm actually plans, unless in-depth analysis of the situation reveals those strate-

gies to be best among all feasible alternatives. This exercise gives you experience conducting research

to determine what a firm is doing in 2018-2019 and should do in 2020-2021.

Instructions

Step 1:Go to the Coca-Cola corporate website and click on Press Center. Read through the most

recent ten press releases.

Step 2:Determine two strategies that Coca-Cola is actually pursuing. Give some pros and cons of

those two strategies in light of the guidelines presented in this chapter.

Step 3:Determine two strategies that Coca-Cola is not pursuing. Give some pros and cons of those

two strategies in light of the guidelines presented in this chapter.

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