Effective Communication in Business Discussion

COM537 University of Phoenix Effective Communication in Business Discussion

Week 6 Discussion (40pts)

In our final week, we will consider persuasive communication plans. We will consider and summarize the key elements we have studied and how those may be organized to have their most persuasive effect.

With that objective in mind, discuss the following in a minimum of 175 words:

Assume that you have been asked to make a presentation of your company’s next-generation software to its single most important customer. The purpose of your presentation is to persuade the customer to upgrade its existing systems to your company’s newer (and more expensive) product. What steps would you take to make that presentation as persuasive as possible? How would you present it?