This module gives you the opportunity to complete a significant action research project within area of marketing.
What am I required to do in this assignment? This module gives you the opportunity to complete a significant action research project within area of marketing. As a first assessment, you are required to develop a research proposal. A research proposal is a concise and coherent summary of your proposed action research. A research proposal describes what you will investigate, why it’s important, and how you will do the research. It sets out the central issues or questions that you intend to address. It outlines the general area of study within which your research falls, referring to the current state of knowledge and recent practice-based insights on the topic. It also demonstrates the suitability and feasibility of your proposed research methodology. Research proposal should include the following: • Executive Summary • Introduction • Real-world Comparison • Research Approach with Research Schedule • References • Appendices *not marked and not included in the word count. You are on the Marketing pathway and so your research focus should be on topics from this area. Of course, you can refer to the outside influences of management, finance, economics etc, but they shouldn’t be the key focus. You need to demonstrate familiarity with a wide range of marketing issues. Please note, assessment 2 of this module executes your research proposal. Independent Learning: This is an assessment that requires independent learning. This means that you are expected to research autonomously and with peers in order to make decisions e.g. it is up to you to research the various available theories and apply appropriate theory. Prior to submitting your work, please ensure that you have self-checked covering the objectives and requirements of this assessment. |
Is there a size limit? The word count for the proposal is 2500 words +/- 10%. Here please find the suggested breakdown of the total word count. • Executive Summary (300 words) *not included in the word count. • Introduction (500 words) – 20 marks • Real-world Comparison (1000 words) – 35 marks • Research Approach with Research Schedule (1000 words) – 35 marks • References *not included in the word count. • Appendices *not marked and not included in the word count. • Presentation – 5 marks • Overall Impression – 5 marks • |
What do I need to do to pass? Threshold criteria i.e. achievement of the learning outcome at the pass/fail boundary Executive Summary (300 words) *not included in the word count, marked as part of presentation criteria. Introduction (500 words) This section outlines a clearly articulated research question with the room to be narrowed/broadened, linked aims and objectives, some explanation how this question has been derived from the context of the main topic and what are the key concepts that the question covers. Also, it covers the scope of the research, summarizing the nature of the marketing issue(s)/challenge/s. Some insights into academic rationale and personal motivation are provided for pursuing this investigation. This section ticks the main requirements but could be improved in terms of presentation, wider reading, consistent referencing and clarity & cohesion. Real-world Comparison (1000 words) Little/some capture of what scholars have written on the nature of the marketing issue/challenge/topic and the research question. This includes at least one key relevant debates, concepts and theories. It also provides evidence of practice-based insights of at least one comparable companies/industries facing a similar marketing issue/challenge. It captures if these companies/industries have remedial actions and if so, this section further could have critically evaluated the effectiveness of remedial considerations and how might/not these be effectively applied to the chosen company/industry of this research proposal. Missed out on a summary at the end that highlights the research gap. This section is patchy with some description and some analysis. Numbered subheadings would have helped to organize information thematically, also use graphs and charts where appropriate. There was a requirement to consistently referenced using academic resources. Research Approach with Research Schedule (1000 words) This section presents decisions related to research methods, data collection techniques, sampling size and sampling techniques, data analysis approach, ethical considerations, reliability and validity. It provides only some clear description of the methods to be used to conduct the investigation. It also provides only some justification as to why the selected research methods are the most appropriate for responding to the research question. The research approach is supported/not supported with a clear research schedule/timeline. This section is partially aligned with the previously presented research objectives. There was a requirement to consistently reference using academic resources. Presentation The contents of the proposal are summarized and mostly accurate. Attempt to cover some coverage of the essential elements of the research proposal i.e. research context, research question, key debates and practice-based insights from real world comparison and planned research approach with only some omissions. Professional presentation of the proposal with some areas of improvement including organisation, logical structure, very good spelling and grammar and careful proofreading. Almost meets the 2,500-word limit. Only limited balance of quality and quantity of effective and relevant sources correctly formatted using the Harvard Referencing system, at least 10 references and most of them are from reputable or academic sources. Appendices (if any) This area is not marked but student provided ONLY as additional information which might help readers to understand the work. And appendices are presented in a numerical order that follows their reference in your written work (e.g. see appendix A) Overall Impression Overall, the submission demonstrates adequate flow of narrative. Satisfactory performance in factors such as: • overall coherence and the way the material is linked together • unique or innovative features of the approach to the issue • ability to reflect on the research experience • ability to construct a convincing research proposal. |
How do I produce high quality work that merits a 70% or above grade? Executive Summary (300 words) *not included in the word count. Introduction (500 words) This section outlines a very convincing and clearly articulated research question, aims and objectives, an engaging explanation how this question has been derived from the context of the main topic and what are the key concepts that the question covers, the scope of the research, summarizing the nature of the marketing issue(s)/challenge/s, coherence and logic for the linked research aims/objectives. Convincing academic rationale and personal motivation is provided for pursuing this investigation. This section is coherent, used numbered subheadings, graphs and charts and referenced consistently. Real-world Comparison (1000 words) Very good capture of what scholars have written on the nature of the marketing issue/challenge/topic and the research question. This includes at least three key relevant debates, concepts and theories. It also provides evidence of practice-based insights of at least three comparable companies/industries facing a similar marketing issue/challenge. It captures if these companies/industries have remedial actions and if so, this section further critically evaluates the effectiveness of remedial considerations and how might/not these be effectively applied to the chosen company/industry of this research proposal. A summary is provided at the end that highlights the research gap. This section is coherent, used numbered subheadings to organize information thematically, also used graphs and charts where appropriate and it also consistently referenced using academic resources. Research Approach with Research Schedule (1000 words) This section presents decisions related to research methods, data collection techniques, sampling size and sampling techniques, data analysis approach, ethical considerations, reliability and validity. It provides very clear description of the methods to be used to conduct the investigation. It also provides convincing justification as to why the selected methods are the most appropriate for responding to the research question. The research approach is supported with a clear research schedule/timeline. It is followed by a discussion as to what you consider the key elements of the research project at this stage and what you can do to mitigate risks associated with them. This section is aligned with the previously presented research objectives, it used numbered subheadings to organize information and it also is consistently referenced using academic resources. Presentation The contents of the proposal are excellently summarized and accurate. Very good coverage of all the essential elements of the research proposal i.e. research context, research question, key debates and practice-based insights from real world comparison and planned research approach. Very professional presentation of the proposal. Clearly meets the 2,500-word limit. Very effective organisation, logical structure, very good spelling and grammar and careful proofreading; Very effective use of tables, graphs and appendices. Very good use of appropriate proposal format. Very balanced quality and quantity of effective and relevant sources correctly formatted using the Harvard Referencing system, at least 20 references and most of them are from reputable or academic sources. Graphs, charts and figures are used, captioned, and the sources provided. Appendices (if any) This area is not marked but student provided ONLY as additional information which might help readers to understand the work. And appendices are presented in a numerical order that follows their reference in your written work (e.g. see appendix A) Overall Impression Overall, the submission demonstrates excellent flow of narrative. Very good to excellent performance in factors such as: • overall coherence and the way the material is linked together • unique or innovative features of the approach to the issue • ability to reflect on the research experience • ability to construct a convincing research proposal. |
Collepals.com Plagiarism Free Papers
Are you looking for custom essay writing service or even dissertation writing services? Just request for our write my paper service, and we'll match you with the best essay writer in your subject! With an exceptional team of professional academic experts in a wide range of subjects, we can guarantee you an unrivaled quality of custom-written papers.
Get ZERO PLAGIARISM, HUMAN WRITTEN ESSAYS
Why Hire Collepals.com writers to do your paper?
Quality- We are experienced and have access to ample research materials.
We write plagiarism Free Content
Confidential- We never share or sell your personal information to third parties.
Support-Chat with us today! We are always waiting to answer all your questions.