Product Marketing Plan
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Product Marketing PlanThe Product Marketing Plan allows you to select a single product and make an adapted version of that product or create your own product and write a plan explaining how you will market it. For an example of a company’s marketing plan, you can refer to pp. 61-65 in your textbook. There are student samples in the Course Resources. The NU Library has put together some resources for you to learn more about market plans in the enclosed video:
Your plan will include the following sections:
Your paper will be 7-8 pages (and perhaps longer) and explain your product and the other 4 P’s: promotion, place and price. You will have feedback from Week 3 draft in order to complete in Week 4. Original work is expected. Grammar and spelling will be graded also. ******I ATTACHED MY DRAFT PAPER FOR THIS PROJECT. PLEASE READ BELOW FOR FEEDBACK AND INCLUDE IN FINAL DRAFT. INSTRUCTIONS ARE ALSO LISTED ABOVE. THANK YOU!!!**** (Good start to your paper. I’m not finding a clear value proposition. Be sure to include these details with a header. Also, how has the pandemic changed the way they marketed the product? How did the competition market differently through the pandemic?) |
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