There continues to be a disparity between the advertising dollars spent on reaching TV viewers and Internet users versus the amount of time that is spent interacting with each medium.
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There continues to be a disparity between the advertising dollars spent on reaching TV viewers and Internet users versus the amount of time that is spent interacting with each medium. A large degree of Google’s success is attributable to taking advantage of this large gap. Research to determine (a) TV advertising dollars and Internet advertising dollars spent, and (b) the amount of time spent watching TV versus using the Internet. How has Google taken advantage of this disparity? What other major societal trends are forecasted that will continue to shift advertising dollars to new media, and why?
Instructions :
Your response should be at least 300 words, double-spaced. Provide at least one (1) reference in APA style. The title page is not needed.
Do not use extraneous text that does not address the question. Please use a grammar checker.
DO NOT INCLUDE AN INTRODUCTION OR A CONCLUSION.
Please make sure you follow the directions of the assignment.
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