Summarise the current state of knowledge about the service customer gap
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Get it written →Guidance & Structure:
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Introduction |
10 marks |
The introduction should include the industry and type of service selected and the potential service gap identified. |
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Review of theory |
20 marks |
Summarise the current state of knowledge about the service customer gap based on a review of appropriate academic articles (900 words +/-10%). Students should use academic references to support this part. |
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Questionnaire design/interview protocol |
20 marks |
Based on your understanding of the topic, identify the questions you will ask in your questionnaire/interview (150 words). An appendix including the questionnaire/ interview questions and contacts should be attached to the written research. |
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Data analysis |
20 marks |
Analyse the data you have gathered using techniques appropriate for quantitative or qualitative data (250 words). Justification of the technique used and outcome of results should be shown in the research. |
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Conclusions |
30 marks |
Interpret the results of your investigation and reach conclusions to present (500 words). In this part you are expected to provide applicable recommendations to service providers for better positioning. |
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Total |
100 marks |
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