The goal of this test is to see how you apply the concepts described in the textbook to the actions of the featured company
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Get it written →- The goal of this test is to see how you apply the concepts described in the textbook to the actions of the featured company. In this case, the featured company is: Coca-Cola, https://us.coca-cola.com
Discover Real Magic | Coca-Cola®Explore ways you can be closer to the ones you love with meals worth sharing, festive playlists, and more holiday magic from Coke®. Shop all Coca-Cola sodas here.us.coca-cola.com - Part A – 8 PointsFor each of the four goals associated with promotion, briefly describe what would be included in a Coke message representing that goal.Part B – 6 PointsBriefly describe how Coke uses the three types of media available to them to communicate with their user base, i.e., customers and users. In your answer, be sure to explain how the types complement each other.Part C – 6 PointsBriefly describe three reasons why you believe Coke is shifting its communication budget from traditional advertising to digital and social media.Part D – 10 PointsBriefly describe how to use the AIDA model for moving users through the sales funnel. Which promotion option would you use at each stage to get the maximum ROI at that stage. Note, you can only use a promotional tool, e.g., sales promotions or social media, etc once.
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