You have been hired as a digital marketing analyst for a new startup called Food Now Please. Food Now Please is a website that aggregates all food delivery services (i.e. Uber Eats, Grubhub, DoorDash, etc.) into one central search engine. A consumer can search from their location for the cheapest and speediest delivery from surrounding restaurants.
Food Now Please is so new that they have not established a full marketing technology stack. As a startup, the company has limited resources, so free or cheap marketing technology tools are needed, but the tools must be effective. Their current marketing technology stack is featured in the attached document.
You have been asked to identify affordable and effective marketing technology tools to complete Food Now Please’s marketing technology stack.
- Your manager explains that each section of the marketing technology stack should have at least one applicable tool.
- Tools that have functionalities that span multiple sections can be listed more than once in multiple sections.
- G2 provide technology cost data to evaluate affordability and user reviews to evaluate effectiveness.
WHAT YOU NEED TO DO:
From the introduction above about the company;
1) write a brief About Food Now Please
2) write an assessment of the Technology and Data Requirements for Food Now Please.
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