Please see the rubrics for grading criteria.
For Professional Assignment #1 – Develop a response using the following to guide you:
- Identify a product/service of your choice.
- Provide the description of your product (at least 250 words) and market (at least 250 words).
- Identify your segment, target market, and positioning strategy (at least 250 words).
- Develop a SWOT analysis with at least four points for each dimension.
- Develop a PESTLE analysis with at least four points for each dimension.
For any information you reflect within this assignment, ensure a citation. You must include at least six (6) academic sources for this assignment. If possible, use resources outside of the USA and include perspectives from different countries, contexts, and cultures.
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