You’ve learned about a problem, gained empathy for those who experience the problem, and seen frustrations that arise from using alternative solutions. NOW IT’S TIME FOR YOU TO O
TWO DIFFERENT COPIES
You've learned about a problem, gained empathy for those who experience the problem, and seen frustrations that arise from using alternative solutions. NOW IT'S TIME FOR YOU TO OFFER SOMETHING BETTER!
This assignment asks you to describe your solution. Rather than constrain your creativity with a template that requires you to answer OUR questions, we ask you to provide a brief description of your solution accompanied by a "pre-totype" (low fidelity prototype) drawing you can share with others that illustrates your product or service offering.
- Your written description should explain your solution and list important features with expected benefits they'll provide (relative to currently available, frustrating solutions).
- Your ORIGINAL, HAND-DRAWN illustration of your product, including text with arrows pointing to key features OR a description of your service using a "cartoon strip" format with multiple illustrations (stick figures and speech bubbles are preferred like those at the geeky xkcd comic site, such as this example – https://xkcd.com/1016). You will share these illustrations in class, so be sure that they are clear enough for others to see and serve as effective visual aids while you describe your solution to others.
Instructions
- Write a description of your solution in a NEW Word file (we're not providing a template for this assignment!) that includes an overview AND a list of features (attributes of the solution) and benefits (pain relievers and gain creators experienced by others). This MUST be between 100-150 words. You may include bullet lists of features and benefits (complete sentences are not necessary).
- Illustrate your solution so that others can gain a basic understanding just by looking at your "pre-totype" drawing. Use labels and speech bubbles to embellish your picture(s) and be prepared to present your drawing to others in class as you describe your solution. Imagine how well people could understand your offering just by looking at your illustration.
- Complete your written responses in a Word document, draw your pre-totype on letter-sized paper (portrait orientation), TAKE A PICTURE OF YOUR DRAWING, and copy/paste it as a page in your document (try to make it fit the whole page for easy viewing).
Design Criteria
Please complete the blank template on this page and submit your descriptions via Webcourses. The cells will expand to accommodate your responses. Your responses can be well organized using the bullets we have provided – descriptions must be detailed enough to be clear, but do not have to be in complete sentences. Use the guidelines provided below the template to help you understand the types of questions you should address in each section.
Design Goals (approx. 50 words) |
· To ensure that customers do not have to use several gym equipment · To ensure that customers can track their footsteps, monitor their diets and obtain individual health coaches. · To help customers to assess their fitness regimes and member activity · To provide insights about fitness · Lack of adequate gym equipment · Lack of professionals in the fitness industry |
User Experience (50-100 words) |
· Integration of technology in the gym equipment · Allow customers to track their member activity · Prevent health problems · Enhance strength and power · Healthy weight loss · Get in shape · Monitor their calories and heart rate · Show a complete summary to customers including exercises performed and calories burned. · Allow customers to set workout goals. |
Gain Creators (50-100 words) |
· Enable customers to engage in all types of exercises using one gym equipment · Allow customers to perform exercises easily · Integration of sufficient technology in the gym equipment · Provide towels to the customers for wiping swat. · Computerized system to store the workout data of customers. · Reduced monthly subscription costs for customers · |
Pain Killers (50-100 words) |
· Gym equipment with perfumes to prevent smells that stop some customers from entering the gym · Availability of free machines to prevent crowding. · Machine learning technology to help in exercising when there are no fitness professionals. · Reduce the expended effort in exercise through technology. · Integration of various gym equipment into one equipment to enable customers to perform various exercises rather than moving from one place to another to perform a different exercise. |
Advantages and Constraints (50-100 words) |
· A new solution can do better by ensuring that customers do not have to wait for others to finish their exercises · Target customers can be excited by the fact that they do not have to exercise using sweaty machines · There are technical constraints such as integrating relevant technology in the gym equipment. |
Design Criteria – Guidelines
Design Goals |
· Why are you personally interested in designing this solution? What is motivating you to proceed with this? · What frustrations should a new solution address? · What changes would occur if your customer could do their jobs better (experience gains) with fewer hassles (avoid pains) |
User Experience |
· How important is the problem (jobs-to-be-done) to you target customer? · How easy do you think it will be for your customer to find and acquire a new solution? · What functional and aesthetic attributes would make using a new solution more capable of fulfilling functional, social, and emotional jobs? · What should your customer find uniquely “delightful” about a new offering – something that might lead them to tell their friends? |
Gain Creators |
· What specific attributes should a new solution provide to help customers attain desired gains such as improved performance, positive image, cost savings, etc. · What physical attributes would the design of a new solution have to consider to deliver these gains? · What attributes would make it more likely for people to become repeat/loyal customers? |
Pain Killers |
· What specific attributes should a new solution provide to help customers avoid hassles such as poor performance, unreliable performance, complexity, negative image, etc. · What physical attributes would the design of a new solution have to consider to alleviate these pains? · What attributes would make it more likely for people to become repeat/loyal customers? |
Advantages and Constraints |
· What are some of the use-case scenarios that you think will be most exciting to your target customer? · What could a new solution do better than alternative/competing solutions? · What is preventing existing solutions from providing better experiences to your target customer? Are there any cost, technical, legal, or other constraints that make it difficult or impossible to offer a significantly better solution? |
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Design Criteria
Please complete the blank template on this page and submit your descriptions via Webcourses. The cells will expand to accommodate your responses. Your responses can be well organized using the bullets we have provided – descriptions must be detailed enough to be clear, but do not have to be in complete sentences. Use the guidelines provided below the template to help you understand the types of questions you should address in each section.
Design Goals (approx. 50 words) |
· To keep people in good health · To help reduce diseases associated with unhealthy eating · Ensure that people have dietician-approved food · Provide locally grown food · To ensure that people do not order foods every time they need to eat · Lack of adequate supple of raw and gluten-free food to customers. |
User Experience (50-100 words) |
· Target customers would want to eat healthy foods to live longer · They would want to avoid chronic diseases · Customers would want to eat a variety of foods within various food groups. · Customers enjoy gluten-free and healthy foods supply when they subscribe. · They want to manage their weight by eating healthy diet. |
Gain Creators (50-100 words) |
· The new solution should have attributes such as high-protein and dietician-approved. · Loaded with minerals and fibers · Containing few calories · Loaded with antioxidants and vitamins. · Presence of water and carbohydrates in the food · Moderation, variety, calorie control, and adequacy · Sufficient food delivered to the customers can make them loyal. · Provide high-quality food dishes · |
Pain Killers (50-100 words) |
· Fast delivery · Offer convenience to customers · Provide variety and speed to the customers · Improve service quality · Ensure that there is menu variety · Ensure that meals are health oriented. · Make it easier for customers to find various recipes · Ensure that no ingredients with preservatives are used for cooking · Provide healthier alternatives than the foods from restaurants and grocery stores · |
Advantages and Constraints (50-100 words) |
· Allow customers to order dietician approved and locally grown food · Provide convenience to the customers · Reasonable prices for the foods · Cost constraints such as the inability to acquire locally grown food and dietician approved foods. · Technical constraints such as the lack of knowledge on how to prepare healthy foods by eliminating preservatives. |
Design Criteria – Guidelines
Design Goals |
· Why are you personally interested in designing this solution? What is motivating you to proceed with this? · What frustrations should a new solution address? · What changes would occur if your customer could do their jobs better (experience gains) with fewer hassles (avoid pains) |
User Experience |
· How important is the problem (jobs-to-be-done) to you target customer? · How easy do you think it will be for your customer to find and acquire a new solution? · What functional and aesthetic attributes would make using a new solution more capable of fulfilling functional, social, and emotional jobs? · What should your customer find uniquely “delightful” about a new offering – something that might lead them to tell their friends? |
Gain Creators |
· What specific attributes should a new solution provide to help customers attain desired gains such as improved performance, positive image, cost savings, etc. · What physical attributes would the design of a new solution have to consider to deliver these gains? · What attributes would make it more likely for people to become repeat/loyal customers? |
Pain Killers |
· What specific attributes should a new solution provide to help customers avoid hassles such as poor performance, unreliable performance, complexity, negative image, etc. · What physical attributes would the design of a new solution have to consider to alleviate these pains? · What attributes would make it more likely for people to become repeat/loyal customers? |
Advantages and Constraints |
· What are some of the use-case scenarios that you think will be most exciting to your target customer? · What could a new solution do better than alternative/competing solutions? · What is preventing existing solutions from providing better experiences to your target customer? Are there any cost, technical, legal, or other constraints that make it difficult or impossible to offer a significantly better solution? |
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