xamine existing personal creativity skills and cultivate additional personal creativity skills in both personal and professional settings. Analy

8

Research, Analysis, and Outline for Final Paper

Name

Course

Institution

Name

Introduction

The company chosen for this paper is Tesla Inc. which operates in the motor vehicle and automotive industry. Tesla was founded in 2003 and it became public company in 2010. Elon Musk is the CEO of the company and its stock have been growing over the years. Aurum (2010) asserts that Tesla remains a leader in the automobile industry and it keeps giving its customers and roll-out of new car models with unique features to increase their satisfaction. This has sharpened its competitive edge in the market. However, with the increased use of technology and growing competition in the motor vehicle industry, Tesla stands the risk of losing its top position in the industry if it does not innovate. The company has the opportunity of increasing creativity and innovation using technology. This paper analyzes the history of Tesla in its industry and in innovation, its competitors, its risks, and the opportunities available for Tesla. The paper will conclude by providing a recommendation of the strategies Tesla can implement to increase creativity and innovation while increasing its profits.

Analysis

Risk

The loss of a competitive advantage is a serious risk that many companies are staring at. With the growth in technology, companies are innovating new products and automating their systems to achieve flexibility in service delivery. This has increased competition in the business environment. Porter (2015) asserts that almost 90% of companies are after a strong competitive advantages to survive and stay floating in this age and era when technology has taken over every part of the business sector. Without a competitive advantage, a company cannot dominate the market segments and increase its performance.

Tesla must be able to produce goods and services that are better than those of its competitors and satisfy consumers to guarantee its success in the modern market. Risks of threats from existing and new competitors are high if Tesla does not have a sharp competitive edge. According to Clausen and Olteanu (2020), with the increased demand for electric vehicles, Tesla needs to be highly competitive to meet the demands of its customers. It has many competitors such Volkswagen, Ford, Nio, General Motors, and BYD. It has to maintain its competitive advantage to succeed in the automotive industry.

Tesla needs to be creative and innovate to stay highly competitive in the market, increase its sales, and achieve superior margins compared to its rivals. Every organization is after becoming a giant in the industry and without a strong competitive advantage, this cannot be achieved.

Competition

Tesla is currently facing competition from both existing and new entrants in the automotive industry. Since day one, Tesla has always remained on the top of its competitors such as Volkswagen, Ford, Nio, General Motors, and BYD. The company has turned to an innovation producer due to its ability to utilize technology more than any other company in the automotive industry. According to Clausen and Olteanu (2020), no other company in the automotive industry has been able to achieve such cutting edge technology, let alone the use artificial intelligence.

However, competitors such as Volkswagen have recognized the high demand for electric vehicles in the market and they are offering their cars to customers at cheaper prices. Volkswagen is a giant that Tesla has to watch. Companies such as Nio are focusing on the international market and producing high class electric cars that meet general consumer needs. There is also a high risk of new entrants as emerging technologies are pushing evolving companies to be more innovative and offer electric cars that meet customer demands.

To address existing competitors and new entrants, Tesla needs to increase its good attitude towards innovation in order to attract clients globally. With technology, things in the automotive industry are moving at a high rate. Tesla has to utilize technology to its advantage because all its competitors and new entrants are using technology as the main tool. Leadership in innovation is one component that will make it easy for Tesla to remain highly competitive in this technological world of business.

History and Position of the Business within the Industry

Since its foundation in 2003, Tesla has been a serious and growing force in the motor vehicle and automotive industry. The company has been growing and giving customers new models of electric vehicles that meet their needs. Currently, Tesla has taken the lead position in becoming the leading electric vehicles manufacturer in the industry. BMW has been fighting hard to take the top position in the industry but Tesla seems to be empowered enough. According to HD Auto Desk (2022), the sales of Tesla have already increased by 49% in the first quarter of 2022 and it is ahead of BMW which its main competitor.

Economically, electric cars are now connected to the economy and they are gaining popularity each passing day. Constant economic growth has contributed to the growth of Tesla over the years. The demand for Tesla’s cars has grown at a very high rate. Aurum (2021) states that “in 2020, Tesla’s vehicle deliveries alone were about 500,000 units worldwide – and it’s only planning to go further”. According to Global Newswire (2021), the electric vehicle market is expected to hit $1.5 trillion by 2025.

History of Innovation

Tesla is considered a pioneer in innovation. The founders of the company are known for their great innovative minds in the previous companies they had worked for. Tesla became a public company in 2010 and it has been expanding since then ue its great ability to innovate. The CEO of the company Elon Musk is the founder of PayPal. Investors of Tesla such as Larry Page and Sergey Brin are co-founders of Google. Tesla believes that in the modern-day world, innovation is key to sharpening the company’s competitive edge. Suroso and Asis (2015) assert that it is through innovation that a company can set itself apart from its competitors.

Tesla Motors has always worked hard to maintain its competitive advantage over the other car manufacturers by remaining active in innovation. The company has made its vehicles’ model and structures align with the traditional fuel models by effectively using technology to innovate. Tesla provides products and services that are adjacencies to expand their portfolio. The expanded portfolio has solidified Tesla’s technological advantage over its competitors.

Currently, Tesla is arguably the most innovative company in the world and by deploying technologies such as Artificial Intelligence (AI), it has become a leader in automakers. Through its numerous innovations, Tesla aims to utilize technology and innovation to change the way people travel and capture the world. No other company in the automotive industry has been able to achieve such a cutting edge technology, let alone the use artificial intelligence.

Risk Analysis

With the growth in technology, every company is working to outdo Tesla and the company is at the risk of losing its competitive advantage. In 2021, BMW surpassed Tesla and became the leader in the manufacture and sell of Electric Vehicles. Tesla is at risk of losing its superiority and it needs to introduce necessary strategies to maintain its strong competitive position in the market. “Tesla must go further in meeting customer demands” (Aurum, 2021). It needs to increase its sales and profit margins to stay ahead of its competitors.

Tesla has the opportunity to utilize the current technologies to increase its creativity and innovation. According to Kim (2020), every company is introducing new products day-in-day-out to increase their competitive advantage by meeting the needs of the customers and increasing their satisfaction. The company needs to implement a culture of innovation and get more ideas to achieve efficiency and effectiveness in its operations. All car lovers and share buyers are always on the look-out for the next great product by Tesla. The company has to innovate continuously to ensure it always has something to offer to its loyal customers.

Recommendations/Conclusions

Tesla has been a leader in the automotive industry but with the growth in technology and increased competition, the company risks losing its competitive advantage. Companies such as BMW and Volkswagen are gaining a sharp competitive edge in the industry and this is a big risk for Tesla. Even though Tesla has maintained a good attitude towards innovation, the company needs to utilize technology more, be creative, and innovate continuously to stay at the top of the game. Introducing new products with unique features that meet customer demands is key to ensuring Tesla maintains its position in the industry. It needs to possess an innovative mind to manage innovation and use it successfully to achieve company success.

References

Aurum (2021). How Tesla Became the Most Innovative Company in The World. Retrieved from https://www.aurumbureau.com/how-tesla-became-the-most-innovative-company-in-the-world/

Clausen, J., & Olteanu, Y. (2020). Tesla als Start-up in der Automobilbranche: Vom Pleitekandidat zum Gamechanger (No. 199). Working Paper Forschungsförderung.

HD Auto Desk (2022). Tesla Takes Lead Position in Race Top Luxury Car Brand in US. Retrieved from https://auto.hindustantimes.com/auto/news/tesla-takes-lead-position-in-race-to-become-top-luxury-car-brand-in-us-41646910983978.html

Kim, H. (2020). Analysis of How Tesla Creates Core Innovation Capability. International Journal of Business and Management, 15(6), 42-61.

Suroso, E., & Azis, Y. (2015, May). Defining mainstreams of innovation: a literature review. In International Conference on Economics and Banking (iceb-15) (pp. 387-398). Atlantis Press.

Porter, M. (2015). The competitive advantage of the inner city. In The city reader (pp. 358-371). Routledge.

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Individual Assignment 3: ***Signature Assignment Recommendations for increasing value, creativity and innovation in a specific company.

Due Week 7 (Sunday night midnight)

Value 300 points

Length: 12-15 pages (page count does not include appendices, title page, visual display or references).

With Signature Assignments that are due on Week 7 all students must turn in their papers at the due date and no late papers will be graded for points, as the term is over, and students and faculty must prepare for the next term.

Be sure you include information from the Isaksen and Magretta text books and cite using APA. Citations should be short. The citations from both books must be direct applications from the text. This means that you do not use the textbook to define concepts like (creativity, innovation, creative problem solving) but you use the textbook to apply what you have learned. Remember using the textbooks to define concepts is undergraduate work.

Note: This final assignment is worth approximately ⅓ of your grade. Be very careful to follow the Rubric and the instructions below. In this paper students are to show mastery of all that they have learned through application of those concepts from this class into this final assignment. Review the Course Learning Outcomes found below as great papers will give indications that learning has occurred in each of the following six categories :

1. Examine existing personal creativity skills and cultivate additional personal creativity skills in both personal and professional settings.

2. Analyze the connection between creativity, leadership and bringing value and solving problems within the workplace.

3. Analyze the need for increasing creative thought in a complex global environment including designing strategies to increase cash, profit and growth through understanding competitive dynamics.

4. Identify the various business segments and the different or similar ways that each segment drives for profitability through creativity and resultant innovation.

5. Analyze and apply decision matrices especially Michael Porter’s work for creative opportunities, or to mitigate risk and/or legal considerations in the global marketplace including compliance with Foreign Corrupt Practices Act (FCPA).

6. Develop collaborative processes across stakeholders, including customers and suppliers to increase creativity and innovation.

Students will begin this final paper by reviewing the comments and suggestions from their instructor from Assignment 2, which was the outline for many issues addressed in this final paper. The instructor will review Assignment 2 before grading Assignment 3 to be sure that all suggestions from that paper have been incorporated into the final paper.

This paper will follow all APA guidelines and will be: Double Spaced, Times New Roman, APA Headings , Title Page, References and APA citations . This is an example of an APA sample paper . Long quotes are not to be used in this paper, thus, all quotes should be from seven to twelve words and must use APA citations. This is a research paper with recommendations.

After reading assigned chapters in Isaksen and Magretta and course materials compare and contrast what you thought about creativity and innovation before this class and after this class. Reflect on what you learned and create an Action Plan where you could more fully engage in creativity and innovation with the knowledge learned in the text. Use APA headings . Sources (must be current – five years) other than the textbook can include: New York Times, Wall Street Journal, Harvard Business Review, Wired Magazine, etc. Current Academic sources are encouraged as they are relevant and recent (all sources listed above can be found in the Brandman Library). Current Academic sources are encouraged only as they are relevant and recent (also in the Brandman Library).. Use the guide below for your paper.

This final paper will include research on the industry in which your team worked, and the research gathered on the individual business chosen by the student. This paper will be easier if students choose American publicly held companies (company on the American Stock Exchange or NASDAQ ) as financial information is readily available on those companies. Students may use this or other sources

In the analysis section students are to examine how creativity and innovation have impacted the business. Based upon research and analysis students are to design strategies to increase cash, profit and growth through understanding innovation and competitive dynamics within the global marketplace. Students will analyze and apply decision matrices for creative opportunities, and/or to mitigate risk and/or legal considerations in the global marketplace. One method that students will develop are collaborative processes across stakeholders, including customers and suppliers to increase creativity and innovation and profitability. This paper will also include a visual representation of their strategy to increase creativity and innovation within the business.

Introduction

Will include research on the industry in which your team worked, and the research gathered on the individual business chosen by the student. The introduction will clearly point to the Action Plan and will show the analyses that the student has chosen. The introduction is written after the analysis and action plan as until those sections are written the student does not know what they are introducing. The information from Assignment 2 in this class will be referred to in the introduction especially the history and position of the business within the industry, the history of innovation (successful and unsuccessful) The introduction is never more than ¾ of one page, so be succinct.

Analysis

The Analysis section will be written first and ranges from 10 to 12 pages in length. The Analysis will be divided into three sections of approximately equal length (three to four pages for each of the three sections, Risk, ). Students do not need to use the exact three major headings below, but they are recommended.

Risk

The research from Assignment 2 on risk can be included and expanded upon here (but not copied and pasted). The risk that the student identifies for this paper will be clearly explained using data analysis (not opinion). The risks will generally include a risk that can be solved using the material from this course (creativity, innovation collaboration between stakeholders). So risk factors for having “old machinery” or for something general like “bad management” would not qualify for this paper.

Competition

Again, starting with the information gathered in Assignment 2 for this class, research further and analyze what the competition within the same industry is doing that may be better than the business that the student choose. Opportunities often come from an honest analysis of the competition. The competition chosen does not need to be the largest competitors, but need to be a company that is competing for roughly the same customers. Identify ways that the competition is more collaborative, creative and or innovative. Most students will choose three competitors to analyze. It will be easier if students choose competitors who are publicly held as financial information is readily available. This portion of the assignment lends itself to a graph or chart that is followed by analysis (the variables on the left may vary with each business.)

	Chosen company	Competitor 1	Competitor 2	Competitor 3
Recent innovation or creativity
Profitability of recent innovation or creativity
Profitability of company – or growth within market sector over the last five years.

Remember the section on competition will be three to four pages long and a chart is to provide clarity but is not sufficient in and of itself. To find out more about profitability look for recent articles, securities and exchange

Collaboration

In the above competition section through research the student may find that competitors are more strongly collaborative in some creative and interesting ways. This three to four page section of paper will highlight the opportunities that have been found in the research from the risk and competition sections above. Remember this is not the Action Plan (see below) so students do not make recommendations here, but show the data in depth and analyze some of the stronger synergies that have resulted in increased profitability.

Action Plan

Students will develop a plan with exact steps that will be taken to develop collaborative thinking across stakeholders, customers and suppliers to increase creativity and innovation. This Action Plan will include information from the text and from the students own lessons learned in this class about creativity and innovation. Within this Action Plan students can place themselves within the company that they have chosen and assume that they are part of the Action Plan. The Action Plan is from ¾ of a page to two pages long. The Action Plan is measurable and uses SMART goals . Remember the Action Plan is built in part on what you have learned in this class about your own ability to be a creative problem solver.

Visual Representation

Students are to turn the Action Plan into a Visual Representation, The visual representation should be no more than one page and no less than a quarter of a page. The visual representation may use any of the following technology (use the free versions). Students are to embed the Visual Representation into the ONE WORD DOCUMENT that will be turned in (in other words students can’t submit the visual representation in another document or attachment as for Signature Assignments only ONE WORD DOCUMENT can be graded. Be creative here, there is a million ways to do this “right.”

This is a place for students to show their new found creativity!

Padlet

Mindmeister

Lucidchart

Infogram

References

Follow APA guidelines and cite all research that has been used in the paper. Students cannot include references for sources not cited in the paper.

Individual Assignment 3 Rubric

Criteria	Exemplary	Proficient	Developing	Emerging	Not Completed
**Introduction and Thesis 10% Intro	30 Engaging opening introduces the paper’s general topic and inspires thinking about the topic. Writer explains that they will bring options and opportunities that bring value. The Introduction is easily identifiable, well phrased, and lets the reader know that major supporting points; the idea offered in the thesis reflects sound critical, analytical thinking.	26 Opening introduces the paper’s general topic but may not stimulate thinking about the topic. Writer states his or her position on the current topic in a thesis statement.	22 Opening is logically organized, but may lack development; paper’s topic is clear, but needs to be developed to engage the reader. Thesis statement lacks development.	18 Opening is poorly organized and/or lacks development. Thesis statement is weak or missing.	0 No opening introduction
Analysis 25% Analysis	75 A comprehensive analysis of research, demographic data, competitive analysis, risk competition and collaboration are utilized. Makes it clear that the goal of analysis to bring value.	65 An analysis of research, demographic data, competitive analysis, competition, collaboration and risk are utilized. Makes it clear that the goal of analysis to bring value.	55 A somewhat brief analysis of research, demographic data, competitive analysis, competition, collaboration and risk are utilized. Makes it clear that the goal of analysis to bring value.	45 A weak attempt at analysis and research, demographic data, competitive analysis, competition collaboration and risk are utilized. Makes it clear that the goal of analysis to bring value.	0 No analysis provided
Creative and Innovative thinking 20% C&I Thinking	60 Students apply creative and innovative deep thinking to the outline. The textbook and course materials are applied in an interesting and creative manner.	52 Students show some creative and innovative thinking to the outline. Course materials are applied.	44 Students somewhat show creative thinking to the outline. Course materials are somewhat applied.	36 Students do not demonstrate a deep understanding of creative and innovative techniques or strategies.	0 Paper is missing creative and innovative techniques and strategies
Business and Scholarly Sources 5% Sources	15 Effectively integrates credible academic or business sources into the outline; in-text citations are presented in accurate APA style; paper includes APA style “References” page, listing authoritative sources; utilizes an appropriate balance of quoted material and the writer’s analysis; all source material is accurately quoted, paraphrased or summarized to give authors credit for ideas. Block and direct quotes are used sparingly and effectively.	13 Generally incorporates credible academic or business sources into the outline; most in-text source citations reflect accurate APA style. “References” page lists authoritative primary and/or secondary sources but may contain minor errors in APA style; there may be a minor imbalance between quoted material and the writer’s analysis. Block and direct quotes are generally used sparingly and appropriately	11 Occasionally incorporates credible academic sources into the outline; adherence to APA style guidelines may be inconsistent but does not compromise the integrity of the paper; “References” page lists several authoritative secondary sources and generally follows APA style guidelines. Occasionally block and direct quotes are over utilized and/or not used appropriately.	9 Does not integrate credible academic sources into the outline inconsistent adherence to APA guidelines for in-text citations, which may compromise integrity of the paper; inaccurate or missing “References” page. Block and direct quotes are over utilized and/or not used appropriately.	0 No business or scholarly sources provided
Visual Representation 10% Visual	30 Creatively and clearly demonstrates the Action Plan. Shows a deep understanding of the material and successful technology is applied.	26 Clearly demonstrates the Action Plan with a deep understanding of the material. Successfully applies technology.	22 Demonstrate the Action Plan with deep understanding of the material and applies technology.	18 The Action Plan is either highly creative but hard to understand or easy to understand but does not necessarily apply to the Action Plan.	0 No creativity or clarity of action plan
Action Plan 15% Action Plan	45 Summarizes the topic and the ways to bring value, restating the major supporting points and findings/analysis from each section of the paper, with the purpose of supporting the thesis; states conclusion(s) based on research; ways to take action or to be open to another way of thinking.	39 Summarizes the topic and ways to bring value, restating the supporting points and findings/analysis from each section of the paper, states conclusion(s) based on the research.	33 Vaguely summarizes the topic and opinion or argument.	27 Does not summarize the topic and opinion or argument. Brings in new data.	0 No action plan provided
Grammar 5% Grammar	15 Effective syntax and grammar demonstrate a mastery of writing conventions and serves the author’s purpose; writing is free of misspellings and punctuation errors.	13 Syntax and grammar demonstrate mastery of writing conventions but may be awkward; a few misspellings or punctuation errors are present.	11 Awkward syntax and grammar may impair clarity; misspellings, run-on sentences, sentence fragments, or other errors are present throughout the paper.	9 Frequent syntax, grammar, and/or spelling errors impair clarity; numerous run-on sentences, sentence fragments, or other errors impair meaning throughout the paper.	0 No adherence to this criteria
Formatting 10% Formatting	30 Title of the paper clearly reflects its content. The title and other document formatting demonstrate. APA headings are carefully adhered to.	26 Title of the paper reflects its content. The title and other document formatting demonstrate general adherence to APA style guidelines. APA headings are carefully adhered to.	22 Title of the paper vaguely reflects its content. The title and other document formatting only occasionally demonstrate adherence to APA style guidelines. APA headings are adhered to.	18 Title of the paper does not reflect its content. The title and other document formatting does not demonstrate adherence to APA style guidelines. More than three errors in APA headings.	0 No APA formatting used

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