Download the worksheet provided for this assignment. Respond to the questions according to the directions within the document (sp
Download the worksheet provided for this assignment.
Respond to the questions according to the directions within the document (space for your answers is provided).
***Please use the attached Week 2 worksheet to do this assignment.
*** Attached is the week 1 assignment I did for this class. Please use the SAME companies as listed in week 1. In place of B2B company Samsung, please choose Dropbox as B2B company. All the other companies should stay the same!
***Attached is the assignment I submitted for week 2 and it was completely incorrect so the pdf file that is attached are the comments from professor to do it correctly. Please follow that and choose right companies with correctly written.
Also include 5 to 6 sentences on B2B company Dropbox
Business-to-Business
Name of your selected B2B company:
Short description of what the company does (1-2 sentences):
Website URL:
Social Media in Business (BUS5415.E1)
Assignment 2, Worksheet
NAME: Type your name here
Please “Save As” this file and include your name in the file name before you upload to Moodle.
DIRECTIONS
· You will use your 4 selected and approved organizations from week one.
· B2C (Business-to-consumer)
· B2B (Business-to-Business)
· Non-profit organization not operated by a government entity
· Government agency or group
· A workspace for each of your organizations is provided below.
· At the top of each workspace, type the name of your organization.
· In each organization’s workspace, there are 5 categories of purposes that your organization may use social media.
In the “Your Answer” Field:
· Think of a reason, the purpose the organization would use social media for the associated category and provide a short description
· You do NOT need to describe how the organization would execute your idea, just provide the reason which is basically what the business is trying to achieve or the problem they are trying to solve.
· An example is provided on the next page.
Each organization workspace is 25 points.
EXAMPLE
B2C Organization: Medical City (a for-profit hospital)
|
Category 1: Increase Revenue Provide an example of an Increase Revenue purpose your B2C company would want to achieve with social media |
|
|
Your answer: |
Medical City could use social media to feature their world-renowned surgeons and state of the art technologies that are available for certain elective surgeries. |
|
Category 2: Brand Awareness Provide an example of a Brand Awareness purpose your B2C company would want to achieve with social media |
|
|
Your answer: |
Medical City could use social media to make the general public aware that they are open 24 hours and are a fully-equipped facility. |
|
Category 3: Communication Provide an example of a Communication-related purpose your B2C company would want to achieve with social media. |
|
|
Your answer: |
Medical City could use social media to remind employees to wash their hands between seeing patients. |
|
Category 4: Education Provide an example of an Education-related purpose your B2C company would want to achieve with social media. |
|
|
Your answer: |
Medical City could use social media to educate the general public or potential patients to not smoke by providing tips on how to quit smoking. |
|
Category 5: Customer Service Provide an example of a Customer service-related purpose your B2C company would want to achieve with social media. |
|
|
Your answer: |
Medical City could use social media to alert the general public about a flu outbreak and include instructions for how to determine if they should stay home or come into the emergency room. |
ASSIGNMENT/WORKSPACES
For each of the categories below, describe a specific purpose for the organization and include the intended audience (in some cases it may be the general public, but in other cases it may need to be more specific). Fill in your answer in the space provided (the table will expand, if needed).
Business-to-Consumer (B2C)
Your Business-to-Consumer (B2C) Organization: Type the name of your B2C company here
|
Category 1: Increase Revenue Provide an example of an Increase Revenue purpose that your B2C company would want to achieve with social media. |
|
|
Your answer: |
|
|
Category 2: Brand Awareness Provide an example of a Brand Awareness purpose your B2C company would want to achieve with social media |
|
|
Your answer: |
|
|
Category 3: Communication Provide an example of a Communication-related purpose your B2C company would want to achieve with social media. |
|
|
Your answer: |
|
|
Category 4: Education Provide an example of an Education-related purpose your B2C company would want to achieve with social media. |
|
|
Your answer: |
|
|
Category 5: Customer Service Provide an example of a Customer service-related purpose your B2C company would want to achieve with social media. |
|
|
Your answer: |
Continue to the next organization.
Business-to-Business (B2B)
Your Business-to-Business (B2B) Organization: Type the name of your B2B company here
|
Category 1: Increase Revenue Provide an example of an Increase Revenue purpose that your B2B company would want to achieve with social media. |
|
|
Your answer: |
|
|
Category 2: Brand Awareness Provide an example of a Brand Awareness purpose your B2B company would want to achieve with social media |
|
|
Your answer: |
|
|
Category 3: Communication Provide an example of a Communication-related purpose your B2B company would want to achieve with social media. |
|
|
Your answer: |
|
|
Category 4: Education Provide an example of an Education-related purpose your B2B company would want to achieve with social media. |
|
|
Your answer: |
|
|
Category 5: Customer Service Provide an example of a Customer service-related purpose your B2B company would want to achieve with social media. |
|
|
Your answer: |
Continue to the next organization.
Non-Profit (not operated by a government entity)
Your Non-Profit Organization: Type the name of your non-profit organization here
|
Category 1: Increase Donations Provide an example of an Increase Donations purpose that your non-profit would want to achieve with social media. |
|
|
Your answer: |
|
|
Category 2: Brand Awareness Provide an example of a Brand Awareness purpose your non-profit would want to achieve with social media |
|
|
Your answer: |
|
|
Category 3: Communication Provide an example of a Communication-related purpose your non-profit would want to achieve with social media. |
|
|
Your answer: |
|
|
Category 4: Education Provide an example of an Education-related purpose your non-profit would want to achieve with social media. |
|
|
Your answer: |
|
|
Category 5: Customer Service Provide an example of a Customer (donor or volunteer) service-related purpose your non-profit would want to achieve with social media. |
|
|
Your answer: |
Continue to the next organization.
Government Agency or Group
Your Government Agency or Group Organization: Type the name of your government agency here
|
Category 1: Increase Revenue Not applicable – skip this category |
|
|
Your answer: |
Skip this category |
|
Category 2: Brand Awareness Provide an example of a Brand Awareness purpose government agency would want to achieve with social media |
|
|
Your answer: |
|
|
Category 3: Communication Provide an example of a Communication-related purpose government agency would want to achieve with social media. |
|
|
Your answer: |
|
|
Category 4: Education Provide an example of an Education-related purpose government agency would want to achieve with social media. |
|
|
Your answer: |
|
|
Category 5: Customer Service Provide an example of a Customer service-related purpose government agency would want to achieve with social media. |
|
|
Your answer: |
Please make sure to include your name on this document (at the top of the page) and also in the file name.
2
,
1
Social Media in Business (BUS5415.E1) Assignment 2, Worksheet
NAME: Karishma Sagar Please “Save As” this file and include your name in the file name before you upload to Moodle.
DIRECTIONS ● You will use your 4 selected and approved organizations from week one.
o B2C (Business‐to‐consumer) o B2B (Business‐to‐Business) o Non‐profit organization not operated by a government entity o Government agency or group
● A workspace for each of your organizations is provided below. ● At the top of each workspace, type the name of your organization. ● In each organization’s workspace, there are 5 categories of purposes that your organization may
use social media. In the “Your Answer” Field: ● Think of a reason, the purpose the organization would use social media for the associated
category and provide a short description o You do NOT need to describe how the organization would execute your idea, just
provide the reason which is basically what the business is trying to achieve or the problem they are trying to solve.
o An example is provided on the next page. Each organization workspace is 25 points.
2
Business‐to Consumer (B2C) B2C Organization: AMAZON Category 1: Increase Revenue Provide an example of an Increase Revenue purpose your B2C company would want to achieve with social media Your answer:
Amazon with the use of social media could easily actualize its revenue purpose. Due to the escalating numbers of social media users, Amazon can use the various platforms in identifying customer feedback based on pricing, products and overall service given to the users.
Category 2: Brand Awareness Provide an example of a Brand Awareness purpose your B2C company would want to achieve with social media Your answer:
Amazon would utilize different social media platforms to advertise their products, thus reach a wider consumer pool.
Category 3: Communication Provide an example of a Communication-related purpose your B2C company would want to achieve with social media. Your answer:
Amazon could use the social media to communicate with their customers regarding their fair and square pricing technique, thus their overall price adjustments.
Category 4: Education Provide an example of an Education-related purpose your B2C company would want to achieve with social media. Your answer:
Amazon could use the social media to teach retail owners on the importance of customer’s price conditioning.
Category 5: Customer Service Provide an example of a Customer service-related purpose your B2C company would want to achieve with social media. Your answer:
Amazon could use social media to handle concerns and complaints posted from various feedbacks by customers. By doing so, other interested customer will see and know how dedicated the company is to achieving their overall satisfaction.
Commented [KP1]: Not sure what this means. The assignment asked for an example of a business purpose. Not clear on how customer feedback will increase revenue.
Commented [KP2]: I’ll give you credit for this one; however, it really fits the increase revenue category.
Commented [KP3]: This is not B2C. How does this help consumers?
3
Business‐to‐Business (B2B)
Your Business-to-Business (B2B) Organization: Dropbox Category 1: Increase Revenue Provide an example of an Increase Revenue purpose that your B2B company would want to achieve with social media. Your answer:
Dropbox could use the social media to market services and products to viable business clients and prospects as explained by (Ancillai et al., 2019).
Category 2: Brand Awareness Provide an example of a Brand Awareness purpose your B2B company would want to achieve with social media Your answer:
Dropbox could use social media to retarget highly relevant audience example through the use of re-targeting advertisements.
Category 3: Communication Provide an example of a Communication-related purpose your B2B company would want to achieve with social media. Your answer:
Dropbox could use social media platforms to communicate with respective and prospect client through advertisement regarding their pricing strategy, thus reach consumers during their decision-making concerning personal purchases.
Category 4: Education Provide an example of an Education-related purpose your B2B company would want to achieve with social media. Your answer:
Dropbox could use social media in answering pertinent questions regarding their products and current position in the market share. Example, it could teach on price farming a product which in turn contributes in the creation of a perceived value. In the long run, this could lead to excitement linked with good product deals.
Category 5: Customer Service Provide an example of a Customer service-related purpose your B2B company would want to achieve with social media. Your answer:
Dropbox could use social media platforms in elaborating viable information related to pricing of their products.
Commented [KP4]: As stated in the feedback for Assignment 1, you were supposed to notify me via Moodle message or email that you wish to change your B2B selection. I’m going to allow this change, but you need to send me the information the background information on Dropbox that was requested in assignment 1.
Commented [KP5]: This is too vague; also the assignment is asking for your ideas.
Commented [KP6]: I’ll give you credit, but this one really belongs in category 1.
Commented [KP7]: Not everything in social media is an advertisement. Organizations use social media to communicate many things, but are not directly selling to customers. It’s not clear what Dropbox is communicating in this example.
Commented [KP8]: The first sentence is on the right track. The example is confusing; missing the tie of price farming and Dropbox products.
Commented [KP9]: This one is the same as the one above; just reworded.
4
Non‐Profit (not operated by a government entity)
Your Non-Profit Organization: Red-Cross Category 1: Increase Donations Provide an example of an Increase Donations purpose that your non-profit would want to achieve with social media. Your answer:
Red Cross as a non-profit organization, it could use social media to share the objectives and goals concerning its diversified charity participations. In the long run, interested partners and volunteers will join and aid it actualize its goals; through donation making.
Category 2: Brand Awareness Provide an example of a Brand Awareness purpose your non-profit would want to achieve with social media Your answer:
By using social media, example advertising their values and objectives alongside stating their participatory working margins, Red Cross will increase its brand awareness.
Category 3: Communication Provide an example of a Communication-related purpose your non-profit would want to achieve with social media. Your answer:
Red Cross could use the media platforms to communicate on their goals alongside their sustainability development goals. According to Liang et al. (2020) through this communication, consumer audience and interested donor parties will get in contact with the organization; thus increasing their overall donation span.
Category 4: Education Provide an example of an Education-related purpose your non- profit would want to achieve with social media. Your answer:
Red Cross can use social media to educate through writing of healthcare blogs on their websites.
Category 5: Customer Service Provide an example of a Customer (donor or volunteer) service-related purpose your non-profit would want to achieve with social media. Your answer:
The specified organization can use various media platforms to educate their customer about the advantages and disadvantages of blood donation.
Commented [KP10]: This section is incorrect because the organization that was approved from week 1’s assignment was the World Wildlife Fund.
5
Government Agency or Group
Your Government Agency or Group Organization: The department of agriculture Category 1: Increase Revenue Not applicable – skip this category Your answer:
Skip this category
Category 2: Brand Awareness Provide an example of a Brand Awareness purpose government agency would want to achieve with social media Your answer:
The specified government agency can use social media to create brand awareness through using imagery and graphics example use of billboards advertisement
Category 3: Communication Provide an example of a Communication-related purpose government agency would want to achieve with social media. Your answer:
The given government agency could use social media to communicate on various goals and objectives it intends to carry out, that will translate to various social impacts to the community example; the advantages of the project to the well-being of the community.
Category 4: Education Provide an example of an Education-related purpose government agency would want to achieve with social media. Your answer:
The organization can teach the immediate community through social media on diverse ways to make money example through forming community based self- groups
Category 5: Customer Service Provide an example of a Customer service-related purpose government agency would want to achieve with social media. Your answer:
The agency for example could teach its various consumer segments on the importance of saving and partnering with them.
Overall
References Ancillai, C., Terho, H., Cardinali, S., & Pascucci, F. (2019). Advancing social media driven sales
research: Establishing conceptual foundations for B-to-B social selling. Industrial
Marketing Management, 82, 293-308.
Commented [KP11]: This section is incorrect because the organization that was approved from week 1’s assignment was the Environmental Protection Agency.
Commented [KP12]: Karishma, you didn’t really follow the directions for this assignment; which resulted in a low grade. If you don’t understand an assignment you need to reach out to me.
6
Liang, X., Hu, X., & Jiang, J. (2020). Research on the effects of information description on
crowdfunding success within a sustainable economy—the perspective of information
communication. Sustainability, 12(2), 650.
,
Social Media in Business (BUS5415.E1)
Assignment 1 Part B, Worksheet
NAME: Karishma Sagar
Please “Save As” this file and include your name in the file name before you upload to Moodle.
DIRECTIONS
Throughout this course, some of your assignments will require you to apply what you learn to an example organization or business. Since social media can be different depending on the type of organization/business, your assignments will require you to do various exercises related to these four primary types of organizations:
· B2C (Business-to-consumer) – companies that sell to individual purchasers who buy and consume products/services for personal use.
· B2B (Business-to-Business) – companies that sell to other businesses or entities that use the products/services as part of daily business operations, or to create a final product they sell to consumers.
· Non-profit organization not operated by a government entity – organizations that generate funds, but use what they earn for some type of philanthropic, humanitarian, social or charitable purpose.
· Government agency or group – an entity that provides oversight and administration of specific functions as outlined by its government and is operated by its government. This can be at any level such as in the United States, it could be at a city, state or federal level.
The assignment for this week is to choose one business or organization for each of the four categories listed above. As you go through this course, certain assignments will ask you to apply what you learned to each of your chosen businesses. Because you will be working in the context of your four organizations, I suggest you choose ones that you are interested in, since these organizations will be the base of several of your future assignments. A few things to note when making your selections:
· Once you choose these for businesses/organizations, you CANNOT change them.
· If your B2C company also serves the B2B market, you CANNOT use the same company for both categories. Please choose two different companies
Use the form on the next page to provide the names of your selected organizations and some basic background information.
If you need further clarification on whether your choice fits the category, refer to the last section of your weekly guide, or reach out to me with questions.
Business-to-Consumer
Name of your selected B2C company: Amazon
It really doesn't matter if you're a small business, a distributor, or a big company. There is already a method to attract business customers on Amazon. With just a special set of tools for B2B e-commerce, you will indeed be able to find new ways to connect with new business customers through such a trusted Amazon experience. To reach business owners, you can be a Professional seller. You can also use Amazon Business if you already sell to businesses.
Website URL: https://www.amazon.com/
Business-to-Business
Name of your selected B2B company: Samsung
Possibilities are, you think of Samsung often as a company that makes electronics for people to use. But it also has a very big business that serves more than 15,000 big companies and hundreds of thousands of small businesses through its partners. Samsung's security software platform and Project AppStack, which also will likely have a new name in the future. These two projects give businesses a new way to get SaaS tools and native apps on their employees' phones, as well as new tools for development companies that make these services easier to find.
Website URL: https://www.samsung.com/us/
Non-profit Organization (not operated by a government entity)
Name of your selected non-profit organization: World Wildlife Fund
WWF tends to help communities around the world save the natural resources they need, change markets but also policies to be more sustainable, as well as restore and maintain species and their habitats, among other things. Their efforts make sure that the value of nature is taken into account when people make decisions at a local and global level.
Website URL: https://www.worldwildlife.org/
Government Agency or Group
Name of your selected government agency/group (if using an acronym, also provide the full name): Environmental Protection Agency
The Environmental protection agency protects workers and the environment from major health risks. It funds as well as conducts research, makes but also enforces environmental rules, and sponsors and funds research. It is in charge of keeping and enforcing national standards under a number of different environmental laws, with help from state, tribal, and local governments. It gives some of the work of approving, monitoring, and enforcing some of the work to the US states and the federally recognized tribes. The Environmental protection agency has the power to fine, punish, and do other things to stop people from doing bad things. The agency also works with businesses and then all levels of government on a wide range of voluntary pollution prevention programs and energy-saving projects, as well as with the public.
Website URL: https://www.epa.gov/
Please make sure to include your name on this document (at the top of the page) and also in the file name.
Collepals.com Plagiarism Free Papers
Are you looking for custom essay writing service or even dissertation writing services? Just request for our write my paper service, and we'll match you with the best essay writer in your subject! With an exceptional team of professional academic experts in a wide range of subjects, we can guarantee you an unrivaled quality of custom-written papers.
Get ZERO PLAGIARISM, HUMAN WRITTEN ESSAYS
Why Hire Collepals.com writers to do your paper?
Quality- We are experienced and have access to ample research materials.
We write plagiarism Free Content
Confidential- We never share or sell your personal information to third parties.
Support-Chat with us today! We are always waiting to answer all your questions.
