In the IKEA in Saudi Arabia case we have a tension between IKEA’s stated positioning and SAUDI society’s views on morality and modesty.
One approach to resolving dilemmas of this nature is to re-frame the issue not as a dichotomy (do this or not do this) but to find creative and intelligent workarounds.
Propose two workarounds that would permit IKEA to continue to do business in Saudi Arabia without running a foul of both Saudi and Swedish norms and also signal that it wishes to be a constructive and impactful agent of change in Saudi Arabia
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