Conduct Market Research
Writing a marketing plan is very involved and time consuming. For the purposes of this assignment, we will be conducting market research by doing a combined property and competitive analysis of three (3) Orlando meeting hotels. After researching those hotels, you will provide a brief summary of each hotel’s strengths and opportunities. The three (3) hotels are Rosen Shingle Creek, Orlando World Center Marriott, and the Walt Disney World Dolphin Resort.
Research the following hotels:
Rosen Shingle Creek (Links to an external site.)https://www.rosenshinglecreek.com/
Orlando World Center Marriott (Links to an external site.)https://www.marriott.com/en-us/hotels/mcowc-orlando-world-center-marriott/overview/?scid=bb1a189a-fec3-4d19-a255-54ba596febe2&y_source=1_MjA5Mzk1NC03MTUtbG9jYXRpb24uZ29vZ2xlX3dlYnNpdGVfb3ZlcnJpZGU%3D
Walt Disney World Dolphin Resort (Links to an external site.)https://swandolphin.com/our-resorts/
assignment-1.png Assignment Instructions:
Go to each hotel’s website and click into the “hotel fact sheet” or “hotel details” or “meetings and events” and then compile in a chart to compare all three hotels side by side. See below for an sample chart.
Include in the comparisons information about the number of sleeping rooms, total number of meeting room space, dining options, hotel amenities, total capacity for various meeting set ups, and so on. Review the chart sample below.
Write a brief summary of the “strengths” (and/or “opportunities) of each hotel and why a meeting planner would want to book with each property
This is a sample of a table format you can use. You can add to this or take away.
Hotel 1 Hotel 2 Hotel 3
# of sleeping rooms
# of suites
# of hospitality suites
total square footage of meeting space
total capacity for theater style
total capacity for exhibit space
total capacity for banquet style
# of dining options
Hotel Amenities available
Parking spaces and pricing
Other hotel amenities
business center
wi-fi availability
Assignment Details:
Answer the questions listed above and submit in Canvas. Type directly within the body of the assignment or upload a word document.
Please proofread your assignment before submitting for grammatical and spelling errors. Spell words out completely. This can be in a table format.
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