A Summary of Diffusion of Innovations by Les Robinson
After reading thoroughly the linked article and watch brief lectures, you need to (1) summarize the main arguments (objective description, OD; about 400 words) and (2) construct your reflection on the assigned materials (subjective analysis, SA; about 400 words)
Please keep in mind that:
1) Summary of main arguments = objective description – This is a simple summarization of the assigned article and materials.
2) Your reflection on the assigned materials = subjective analysis, interpretation – This is not a summary, but your own analysis on the article and materials.
Writing an “objective description” is to summarize the assigned material objectively and value-freely, while writing a “subjective analysis” is to create your own analysis with your own words.
Grading criteria : command of topic (3pts); analytic development (3 pts); organization (3 pts); syntactic variety and language (3 pts); & control of mechanics (3 pts):
http://www.enablingchange.com.au/Summary_Diffusion_Theory.pdf
An Introduction to Roger’s Diffusion and Adoption Theory: 1 of 2
https://www.youtube.com/watch?v=VIVeKZzGQvQ
An Introduction to Roger’s Diffusion and Adoption Theory: 2 of 2
https://www.youtube.com/watch?v=GKujgA1HUQI
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