Your agency will be asked to select a rookie from any professional sport and develop a publicity plan to demonstrate his/her

 Your agency will be asked to select a rookie from any professional sport and develop a publicity plan to demonstrate his/her personality and viability as a positive public figure. You must also develop an interest-provoking media event. THE PR PLAN CAN BE DONE IN EITHER POWERPOINT OR WORD. THE IN-CLASS PRESENTATION OF THE PLAN MUST USE POWERPOINT.