1 What are the macro-environmental factors affecting Netflix in India?
2 What are the Strengths, Weaknesses, Opportunities and Threats of the business model adopted by Netflix in the Indian market?
3 What strategies should Netflix follow to succeed in the Indian market?
Understanding the Strengths and Weaknesses requires an analysis of the internal workings of the organisation – we will do more on
this later in the Module when we look at the concept of ‘core competencies.’ Understanding Opportunities and Threats requires
an analysis of the external environment the organisation works in; in week one you looked at the external PESTEL trends that
Netflixx faces. We will now look at ‘five forces analysis’, a systematic way of looking at the industry that an organisation
works in. (The results of a five forces analysis should be included as part of the O and T analysis of a SWOT.)
Your task this week: download the second case, Air Asia and, using the information provided in the case (Air Asia has moved on
since this case), discuss the following questions:
1. Comment on the business-level strategy adopted by Air Asia.
How has Air Asia achieved cost leadership or differentiation?
2. Referring to Porter’s model of the five forces of competition, is the above strategy suitable for Air Asia to achieve a better
position in the industry? What are the risks of using the strategy?
3. Identify the ways Air Asia can sustain its competitiveness through the business-level strategy it has adopted
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