MarkStrat Paper
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III.Outcomes (at the end of Period
7)
a. Share Price Index
b. Market Share per category
c. Most successful Brands (and why)
d. Company Overview at the end of Period 7
IV.Reflections on Strategy
a. What would you do differently?
b. What data was valuable?
c. What data was underutilized?
V.If continuing through Period 10, what would be the strategies?
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