How can social media marketers use social entertainment to meet branding objectives? What are the types of social ent
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- What are the types of social entertainment? Give at least 1 example of an actual game of Social TV show etc. you've interacted with
- How are brands using social music, social television and social celebrity for brand messaging?
- What is the relationship between social commerce and e-commerce?
- How do social shoppers use social media as they move through the consumer decision- making process?
- How do ratings and reviews provide value for consumers and e-retailers? Provide 1 example of a recent purchase you made and what ratings or reviews mattered.
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