ETHICS EXERCISE One source of new-product ideas is competitors. Steven Fischer recently joined Frankie and Alex Spe
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ETHICS EXERCISE
One source of new-product ideas is competitors. Steven Fischer recently joined Frankie and Alex Specialty Products as a brand manager. His new boss told him, “We don’t have a budget for new-product development. We just monitor our competitors’ new-product introductions and offer knockoffs of any that look like they will be successful.”
1. Is this practice ethical?
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