Digital Advertising
While working with clients on advertising campaigns, it is important to offer them options and find out which method works best for their business. For this project, you must choose a business or product (real or hypothetical) and create an integrated digital campaign that incorporates the different options available to online advertisers. Address the following:
- Describe the various types of online advertising for the client.
- Explain the strengths and weaknesses of each online advertising method that you described.
- Describe how the client could target potential customers using different online advertising methods.
- Why should a company utilize a variety of online advertising methods?
Please use this Unit 3 template to complete your assignment.
Individual Project Rubric
The Individual Project (IP) Grading Rubric is a scoring tool that represents the performance expectations for the IP. This Individual Project Grading Rubric is divided into components that provide a clear description of what should be included within each component of the IP. It’s the roadmap that can help you in the development of your IP.
| Expectation | Points Possible | Points Earned | Comments |
| Online Advertising Types: Lists and describe the types of online advertising methods available. |
30 |
||
| Online Advertising Strengths and Weaknesses: Demonstrates the strengths and weaknesses of the different types of online advertising methods. |
30 |
||
| Online Advertising Targeting: Identifies how customer markets differ among various online advertising methods. |
30 |
||
| Integrated Marketing Importance: Demonstrates why companies should use multiple methods of online advertising methods. |
25 |
||
| Professional Language: Assignment contains accurate grammar, spelling, and punctuation with few or no errors. APA formatting may be required, or another style may be specified in the assignment. |
10 |
||
|
Total Points |
125 |
||
|
Total Points Earned |
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