Digital Advertising
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Get it written →While working with clients on advertising campaigns, it is important to offer them options and find out which method works best for their business. For this project, you must choose a business or product (real or hypothetical) and create an integrated digital campaign that incorporates the different options available to online advertisers. Address the following:
- Describe the various types of online advertising for the client.
- Explain the strengths and weaknesses of each online advertising method that you described.
- Describe how the client could target potential customers using different online advertising methods.
- Why should a company utilize a variety of online advertising methods?
Please use this Unit 3 template to complete your assignment.
Individual Project Rubric
The Individual Project (IP) Grading Rubric is a scoring tool that represents the performance expectations for the IP. This Individual Project Grading Rubric is divided into components that provide a clear description of what should be included within each component of the IP. It’s the roadmap that can help you in the development of your IP.
| Expectation | Points Possible | Points Earned | Comments |
| Online Advertising Types: Lists and describe the types of online advertising methods available. |
30 |
||
| Online Advertising Strengths and Weaknesses: Demonstrates the strengths and weaknesses of the different types of online advertising methods. |
30 |
||
| Online Advertising Targeting: Identifies how customer markets differ among various online advertising methods. |
30 |
||
| Integrated Marketing Importance: Demonstrates why companies should use multiple methods of online advertising methods. |
25 |
||
| Professional Language: Assignment contains accurate grammar, spelling, and punctuation with few or no errors. APA formatting may be required, or another style may be specified in the assignment. |
10 |
||
|
Total Points |
125 |
||
|
Total Points Earned |
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