Briefly remind us about your hypothetical business (the one you have created for your four assignments) and you
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- Briefly remind us about your hypothetical business (the one you have created for your four assignments) and your target audience.
- Describe the message that you will consistently communicate to this target audience. How will you creatively deliver the message? Will you have a celebrity spokesperson, a product demonstration, an emotional appeal, and so on?
- How will you use traditional advertising, sales promotion, events and experiences, and public relations .
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