Transportation
Cover Page
Full legal name of your organization
Contact information for the organization, including the names of majority owners.
Date of the plan.
Mission, Vision, and Culture
Name of your organization.
Describe your business idea and the nature of the target market.
Write a mission statement for your organization in 20 to 40 words that clearly states your competitive advantage, strategy, and tactics.
Write a vision statement for your organization.
Describe the core beliefs you will use to run your organization and describe how they will be reflected in your business culture.
Identify the ways you plan to run a socially responsible organization.
Company Description
What industry are you in?
What type of organization is it (manufacturing, wholesale, service)?
What needs will this business satisfy?
What is your strategic advantage?
What is your organization’s legal structure (sole proprietorship, partnership, LLC, C corporation, etc.)?
Why did you choose this legal structure?
In what state are you registered, or do you intend to register?
Where will you physically operate the organization?
What is the geographic reach of the organization?
Who will be the owner(s), partners, or stockholders for your company?
Identify what percentage of the company is owned by the owner.
Competitive Analysis
Define/describe your competition, both direct and indirect.
Why does your company have a competitive advantage? What makes your company special?
Find three competitors and describe them.
Describe your strategy for outperforming the competition.
Management Team
Will you be hiring employees? If so, describe what their qualifications should be, what you intend to pay them, and how they will help your business. Detailed position descriptions can be placed in the appendices.
Do you intend to pay yourself a salary, wage, dividend, or commission? Explain the method and the decision criteria regarding the level of compensation.
What will be your most important policies toward employees? How will you make your organization a positive and rewarding place to work?
Physical Location and Facilities
Describe the actual physical place in greater detail than above.
What type of building and equipment will you have?
Identify which technological tools you plan to use for your organization and explain why.
Inventory, Production, and Quality Assurance
From what companies or individuals will you purchase the products you plan to sell or the parts you will use to manufacture those products?
Do you intend to manufacture your product? If so, describe the manufacturing processes you will use. If not, describe how your product is manufactured.
How do you plan to distribute or get your product to your target market?
What is the estimated delivery time between when you place an order with your supplier and when you will have the product available for your customers?
What method(s) will you use to define and ensure the quality of your products/services?
Marketing Strategy and Plan
Explain how your marketing plan targets your market segment
Geography (Where are your customers located?)
Demographics (Age, sex, average income, household size, family type)
Psychographics (where do they spend their money and what do they enjoy)
Products/Services
What products/services do you intend to market?
Explain how your product will meet a customer need
Describe the features of the product/service.
Describe the benefits of the product/service.
Pricing
How will you price your products?
What will be your profit margin?
What will your discount structure, if any, be? How will it impact your average price (your pocket price)?
Promotion
Identify the ways you plan to promote your product or service.
What is your business slogan? (example: Nike “Just do It”)
What is your business logo? (example: Nike Swoosh) Describe your logo
Where do you intend to advertise?
Place
Describe all the places you intend to sell your product. (example: physical store, online, app, etc.)
Why do you think these are the best locations to sell your product, be specific? (example: describe traffic, followers, hype, etc.)
Financial Analysis and Projections
Describe your record-keeping system, including the software you will use and whether it is specific to your industry.
List the types of bank accounts you will open for your organization.
Sources and Uses of Capital
How much capital (or startup money) do you need?
How will you get this money to finance your business?
What is your payback period? In other words, how long will it take you to earn enough profit to cover start-up capital?
Describe financing sources that might be willing to invest in your business.
Complete Estimated Business Start-Up Costs.
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