SWOT Worksheet and Executive Summary

This is a two-part assignment. The purpose of this assignment is to understand marketing competition through analysis and real-world application by composing an executive summary. Be sure to complete Part 1 before beginning Part 2.

Part 1: Complete the “SWOT and PESTLE Analysis Worksheet” document, which provides you with a scenario and research to conduct that is critical in writing your executive summary.

Part 2: Company Marketing Strategies and Tactics Executive Summary

Write an executive summary in which you describe your findings from the SWOT analysis and PESTLE analysis, along with the following:

1. Who are your competitors and customers through competitor analysis based on your completed SWOT worksheet?
2. What marketing strategies would you use based on creating value for the customers?
3. Use the PESTLE framework to analyze external elements as well as the internal elements from the SWOT analysis