Brand Extension Assignment: Choose a product write a 5 page paper discussing how you would create a brand

Brand Extension Assignment: Choose a product write a 5 page paper discussing how you would create a brand extension of that product. Include your rationale for the brand extension.

Areas to include:

Brand (to include a brief background)

Extension idea

Ration/justification or need for the new idea relate the idea back to the company's mission statement 

Target market

Marketing/launch strategy (to include pricing and channel strategy)

Ethical considerations

You MUST upload assignment into the ASSIGNMENT Container as a Word document.

Please name your assignment file as 'lastnamefirstinitial-MKTG600-assignment#

Course Objectives:

1. Develop a Marketing Plan
2. Define the types of marketing research
3. Analyze potential pricing alternatives.
4. Define channel strategy
5. Design a sales management plan.