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July 7, 2021

Healthcare Marketing

General Questions

1st paragraph:Many times, firms take advantage of their popular, well-known brands by developing brand extensions, because they know that the brand equity of the original or parent brand will be transferred to the new product. If a new product is of poor quality, it can damage the reputation of the parent brand, whereas a new product that is of superior quality can enhance the parent brands reputation. What are some examples of brand extensions that have damaged and that have enhanced the parent brand equity? Cite aspects of the brand extension that you believe were most detrimental/helpful.

2nd paragraph: Describe a time when you witnessed or experienced a lack of cultural competence in the delivery of health care. Knowing what you now know, discuss what you think could have been done to avoid that incident?

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